In the Next Era of Social, Build Rituals, Not Habits

We need ritual technology. Technology designed for ritual use.

Why? Most of the software we use daily is designed to engagement-max. Social media feeds, loot boxes, compulsion loops, gang gang yes yes yes ice cream so good. You’re caught in a feedback loop with the algorithm, and you are the squishiest part of that loop.

Ritual technology operates on... See more

This isn’t the same kind of attention we give to our Instagram and TikTok feeds. It is a ritualised form of intentional presence directed to a shared sense of meaning and history.

As a result, our digital commons has become commoditised and overrun by the cult of self. When we shout ‘listen!’ on social media, we are demanding that others ‘Listen to... See more

People will struggle to structure their time now that virtual activities carry more social weight than they did in the past. IRL hangouts have more tangible controls and barriers to entry that prevent people from engaging endlessly, and physical anchors that help form habits and routines. Without that, people are going to either burn out or quickly... See more