I used to believe that a great app idea was enough to make it successful. But after countless failed products, now I know better
The stickiness framework has been my lifeline:
1️⃣ Trigger action with prompts
2️⃣ Ignite FOMO with constraints
3️⃣ Keep 'em coming back with rituals https://t.co/oVIDEPv2yD
I used to believe that a great app idea was enough to make it successful. But after countless failed products, now I know better The stickiness framework has been my lifeline: 1️⃣ Trigger action with prompts 2️⃣ Ignite FOMO with constraints 3️⃣ Keep 'em coming back with rituals https://t.co/oVIDEPv2yD
Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.
Nir Eyal • Hooked: How to Build Habit-Forming Products
Here’s what stood out:An obsession with efficiencyAlignment between product strategy and acquisition strategyA singular focus to build a magical, sticky product through rapid iteration and endless optimization
Lenny Rachitsky • How to win in consumer subscription
The Hook model can be broken down into a four-step cycle embedded into the products of many successful web2 companies. As users move through the cycle, they get increasingly hooked to return and re-use the product up to the point that some level of FOMO (fear of missing out) gets them addicted and a behavioural habit has been formed.The loop consis... See more
CryptoStars • Web3—Building habit-forming communities
Every time users interact with your product, they: