I used to believe that a great app idea was enough to make it successful. But after countless failed products, now I know better The stickiness framework has been my lifeline: 1️⃣ Trigger action with prompts 2️⃣ Ignite FOMO with constraints 3️⃣ Keep 'em coming back with rituals https://t.co/oVIDEPv2yD
A company can begin to determine its product’s habit-forming potential by plotting two factors: frequency (how often the behavior occurs) and perceived utility (how
Unlike competitors who went after vague behaviors like “build a healthy lifestyle,” Fitbod sought to own the internal trigger related to the uncomfortable feeling of uncertainty of not knowing what to do in the gym.