For behaviors that you want to do, the goal is to make triggers evident, the behavior as easy as possible to start, and the reward immediate and satisfying. For behaviors that you want to stop, it’s the opposite. Bury the trigger (remove addictive apps from your phone), make the behavior hard (log out every time you use these services on the intern

Unlike competitors who went after vague behaviors like “build a healthy lifestyle,” Fitbod sought to own the internal trigger related to the uncomfortable feeling of uncertainty of not knowing what to do in the gym.

Common themes emerge when you look at Slack’s strong network launch as well as the successes across marketplaces, social networks, developer platforms, and dozens of other categories. Many of them are counterintuitive: The networked product should be launched in its simplest possible form—not fully featured—so that it has a dead simple value propos

A company can begin to determine its product’s habit-forming potential by plotting two factors: frequency (how often the behavior occurs) and perceived utility (how useful and rewarding the behavior is in the user’s mind over alternative solutions).

The key to habit formation is convincing customers of the ongoing rewards they will receive from returning to your product or service. In Hooked, customer behavior researcher Nir Eyal explains how the most engaging products do this, which is through a process he describes in his Hook Model (depicted below), or what’s referred to in growth hacking a

A company can begin to determine its product’s habit-forming potential by plotting two factors: frequency (how often the behavior occurs) and perceived utility (how useful and rewarding the behavior is in the user’s mind over alternative solutions).