Myth and Metrics: How Social Media Robs Us of Ritual, and How to Revive It

Platforms like TikTok and Instagram are engines of distraction and cultural rot. They stand in front of the more difficult but more rewarding aspects of life: deep work, intimate connections with friends and loved ones, focused attention for hobbies with intrinsic rewards. By training users to crave constant novelty and the immediate approval of an... See more

We need ritual technology. Technology designed for ritual use.

Why? Most of the software we use daily is designed to engagement-max. Social media feeds, loot boxes, compulsion loops, gang gang yes yes yes ice cream so good. You’re caught in a feedback loop with the algorithm, and you are the squishiest part of that loop.

Ritual technology operates on... See more

The largest companies today are obsessed with generating content in a completely de-ritualized context. But content always exists in tension with form. Ritual is the form we have abandoned in our relentless quest for content.

By portraying our opponents as beyond persuasion, social media sorts us into ever more hostile tribes, then rewards us, with likes and shares, for the most hyperbolic denunciations of the other side, fuelling a vicious cycle that makes sane debate impossible. We mustn’t let Silicon Valley off the hook, but we should be honest: much of the time... See more

In a 2017 interview, Ev Williams (the founder of Twitter), said something that has stuck with me since: “the trouble with algorithms, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it trie... See more