But this is not an “agencies are dead” letter.
This is also not the “is AI killing creativity” conversation. AI slop is lazy. Full stop.
This isn’t even a pro-AI letter.
This is a “the world has changed” letter.
It’s a “what does the future look like, what survives in the future, and what to do about it all” letter.
Once you pop, you just can’t stop.
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