Writing is not about getting letters on a page. It’s not about getting done with text. It’s finding a clear and simple expression for what we feel, mean, and want to express
Human brains are wired such that we get rewarded for attending to surprisal. If we turn our attention toward things that surprise us we get excited —and our model of the world changes. It grows more complex.
The “near me” version of queries became the dominant version about 10 years ago.
So the affordances of the search results changes our behavior.
It’s fun to imagine whole new kinds of search queries / questions that you simply wouldn’t type into Google because it wouldn’t make sense. Things like: