I've coined a new theory of the Internet in 2025.

It’s the basis for my new company.

I call it the "Boutique Impact" Theory.

Five years ago, audience was king. Make content, build audience, profit. I know this firsthand. I served 7,000+ Write of Passage and Second Brain students, many of whom wanted to build an audience. Most people sharing on the... See more

The algorithm wants us to think bigger numbers always win. But could 1,500 of the right people be enough?

Joshua Citarella and I started a podcast called "New Creative Era" earlier this year. The numbers (about 1,500 downloads per episode) were smaller than expected.

But after initial discouragement, we started talking about quality versus... See more