Writers Writing, Readers Reading, Creators Creating

- Rule 3: New isn’t always better; read more of what’s stood the test of time

- A top journalist at a publication creates more value than she can capture, but that changes if he/she has their own audience communication channel (through a website, newsletter, etc.)

- Rule #1: “If it doesn’t start well, the chances are vanishingly small that it will improve later” – Robert Cottrell

- Rule #2: Ask yourself, “Is this still going to be a good piece to read in 6, 12, 24 months time?”

- The best predictor of a piece of writing’s quality is the writer

- And, if they stay consistent, they can reach 100k followers fairly quickly

- How to find good online content:

- Now that there are billions of people online, it’s easier than ever to connect with those who share your same interests

- There are multiple ways to monetize an online audience: subscription plans, conferences, consulting sessions, selling premium content, etc.