Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics
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Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics
Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
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Learn from Brightcove, PatientPing, and splashscore (Mavrck) about why it is important to get your go-to-market strategy and approach right, even if you have an amazing product. This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand es... See more
Michael Skok • Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
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This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand essence, and approach targeting and segmentation while considering the best method to distribute your product or service using the optimum channels.
Michael Skok • Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy
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A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defi
... See moreCognism • What is a Go-to-market Strategy? [7-Step Guide for 2023]
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Here are steps to create your GTM strategy: Identify the buying center and personas -> Craft a value matrix to help identify messaging -> Test your messaging-> Optimize your ads based on the results of your tests before implementing them on a wide scale -> Understand your buyer’s journey -> Choose one (or more) of the four mos
... See moreHubSpot • The Proven Process for Developing a Go-to-Market Strategy [+Templates]
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as go to market (GTM).