Harvard i-lab | Startup Secrets: Go to Market Part I - Strategy

In this session learn the tactical components of a great GTM plan. In particular, we'll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.

Articulating your go-to-market strategy will help you:  To create clarity: establishing the context of your market (reason for being of your business, the alternatives, your customers, and their needs…).  To focus: narrowing down the opportunities and removing distractions.  Put your plan in motion: by turning your strategy into acti... See more