added by Ted Glasnow · updated 2y ago
GTM motions of 30 B2B SaaS companies
- 100% of product-led companies end up adding a sales team, if not going sales-led completely
from GTM motions of 30 B2B SaaS companies by Lenny's Newsletter
Ted Glasnow added 2y ago
- Everyone targets one (and max three) personas within an organization
from GTM motions of 30 B2B SaaS companies by Lenny's Newsletter
Ted Glasnow added 2y ago
- Everyone moves upmarket—few go the other direction
from GTM motions of 30 B2B SaaS companies by Lenny's Newsletter
Ted Glasnow added 2y ago
- Sales-led companies oen add a bottom-up self-serve product, primarily to drive lead gen
from GTM motions of 30 B2B SaaS companies by Lenny's Newsletter
Ted Glasnow added 2y ago
- Sales-led companies often add a bottom-up self-serve product, primarily to drive lead gen
from GTM motions of 30 B2B SaaS companies by Lenny's Newsletter
Ted Glasnow added 2y ago
- Almost everyone starts by going aer VSBs or SMBs (aka startups)
from GTM motions of 30 B2B SaaS companies by Lenny's Newsletter
Ted Glasnow added 2y ago