GTM motions of 30 B2B SaaS companies

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For medium and established companies, we've focused more on the sales motion, in particular the bottoms-up product-led motion. What happens is you get inside a company, and the success team over there says, "Well, that's pretty cool." Then some sales leader says, "It'd be cool to have this one tool across the whole journey." And then the support te... See more

Jan-Erik Asplund • Thomas Schiavone, co-founder and CEO of Calixa, on the PLG data pipeline

Ted Glasnow added

Market Annealing: Getting to $10M ARR in Very Early Markets

a16z.com a16z.com

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You're in the Business of Selling Promotions by @ttunguz

Tomasz Tunguz tomtunguz.com

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- What is the sales motion?

Brianne Kimmel • Not Found

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Understanding the Modern GTM for early-stage founders

John Vrionis field-guide.unusual.vc

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How today's fastest growing B2B businesses found their first ten customers

Lenny Rachitsky lennysnewsletter.com

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PLG-focused VC on the sales and marketing strategies of product-led teams

Sacra sacra.com

Ted Glasnow and added

"Ultimately, software is purchased by an individual on behalf of a corporation. Behind the logo on the lead list is a person. That champion stakes some part of their reputation on the investment they beseech the company to make. Successful sales people sell promotions."

Tomasz Tunguz • You're in the Business of Selling Promotions by @ttunguz

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