Saved by sari
You're in the Business of Selling Promotions by @ttunguz
We are unlikely to be able to sell “a group chat system” very well: there are just not enough people shopping for group chat system (and, as pointed out elsewhere, our current fax machine works fine).
That’s why what we’re selling is organizational transformation
That’s why what we’re selling is organizational transformation
I've seen many internal “sales decks” of internal advocates selling their leadership team on why expensive new software should be purchased—it's not always the rep doing that selling.