Personas are people, sales reps who are the end-user, Eric the IT person, and Janet the sales rep, John the champion in the account (the most important).

At the time of this writing, Nvidia is the most valuable company in the world, worth around $4.3 trillion. Asked about Valentine giving him money despite the terrible pitch, Jensen said, “The thing I learned from that is your past is more important than your ability to pitch, interview, or anything like that. You can’t run away from your past. So... See more

For medium and established companies, we've focused more on the sales motion, in particular the bottoms-up product-led motion. What happens is you get inside a company, and the success team over there says, "Well, that's pretty cool." Then some sales leader says, "It'd be cool to have this one tool across the whole journey." And then the support... See more