Thomas Schiavone, co-founder and CEO of Calixa, on the PLG data pipeline

You made a comment about the data warehouse. I think it's the ease and ability to access what I call “gold standard data.” You might say source of record, whatever it is. To me, this is the gold standard that everyone should be using. The ease of getting that data other places and then doing things with it is the value of the modern data stack. It'... See more

I think reverse ETL is amazing. Don't get me wrong. But for me, it's like, "Oh, if you want to pull stuff in from your warehouse, you should either push it to them or we’ve built it in directly now. So you can just boot up a CRM on top of Calixa. Just connect your Snowflake. You can even easily push your custom objects to us.” We feel we can give a... See more

For medium and established companies, we've focused more on the sales motion, in particular the bottoms-up product-led motion. What happens is you get inside a company, and the success team over there says, "Well, that's pretty cool." Then some sales leader says, "It'd be cool to have this one tool across the whole journey." And then the support te... See more