Thomas Schiavone, co-founder and CEO of Calixa, on the PLG data pipeline

it's hard, as Salesforce, to re-architect your entire platform to be built on top of this notion of a cloud data warehouse, especially when all these other vendors have already built tools on top of your own platform. I'm not sure how you go from point A to point B there. 

You need to be able to draw insight and to structure that information such that people can then act on it. What is doing that? Today, transformation tools like dbt are doing that, if you take the lens of the data team really owning everything end-to-end, but I think also applications that are able to plug into the data warehouse, consume this raw i... See more

Traditional ETL solutions are still quite powerful when it comes to:

• Common connectors with small-medium data volumes : we still have a lot of respect for companies like Fivetran, who have really nailed the user experience for the most common ETL use cases, like syncing Zendesk tickets or a production Postgres read replica into Snowflake. The only

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Enterprises move slow. The beauty of it is if you crack the code and you get in, it’s harder for them to throw you out. So that’s 1, they just move slower. Second, they’re super freaked out about the privacy and security of their data. Everybody’s been talking about data for 10, 15, 20 years. I just realized how valuable my data actually is. I’m si... See more

(1) The separation between storage and compute , as encouraged by data lake architectures (e.g. the implementation of P would look different in a traditional database like PostgreSQL, or a cloud warehouse like Snowflake). This architecture is the focus of the current system, and it is prevalent in most mid-to-large enterprises (its benefits that be... See more