From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
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From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Drew Spencer Leahy š„ on LinkedIn: Brand positioning is not: āInvestor pitch āVision statement āGrandioseā¦ | 80 comments
Drew Spencer Leahy š„linkedin.com
effective. Good stories: Connect us to our purpose and vision for our career or business. Allow us to celebrate our strengths by remembering how we got from there to here. Deepen our understanding of our unique value and what differentiates us in the marketplace. Reinforce our core values. Help us to act in alignment and make value-based decisions.
... See moreSeth Godin ā¢ This Is Marketing: You Can't Be Seen Until You Learn to See
Product market fit is just narrative distillation for customers. It only makes sense that this same process is as crucial for investors and employees, too. And just as we have spent so many years reinforcing the primacy of founders focusing on product market fitāand the process of how companies converge on itāso too must founders take distilling th... See more