From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
Saved by sari and
From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Put simply: to highlight the importance of storytelling in work, in life, in all things.A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter).Like near all things... See more
Tom White • Once Upon a Time
The most committed entrepreneurs and successful organisations know how important and powerful understanding their narratives can be.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
A POV is, “What do we stand for?” Languaging is, “How do we powerfully communicate our POV?” And messaging is, “What should we say?”
Eddie Yoon • Snow Leopard
Fundamental 3. Storyteller: Shape How the World Thinks About Your Product
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
At the heart of every good idea or great business is a clear sense of purpose and a vision for the future its creator wants to see.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Put bluntly, the struggle that so many companies have to differentiate or communicate their true value to the outside world is not a business problem, it’s a biology problem. And just like a person struggling to put her emotions into words, we rely on metaphors, imagery and analogies in an attempt to communicate how we feel. Absent the proper langu
... See more