From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
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From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Founders: Find something that is both important to you and resonates with a group of people at this particular moment in time. In the early days you’ll need to frame your story—to recruits, to partners, to investors, and to the entire outside world—along those lines. Talk about why your company matters, not just what it does. Make sure your product... See more
D'arcy Coolican • Product Zeitgeist Fit: A Cheat Code for Spotting and Building the Next Big Thing | Andreessen Horowitz
our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more
Product Hunt • How your startup can rise above the crowd with storytelling & positioning | Product Hunt
the story-driven company is responsive to customers and prioritises having a clear sense of purpose and identity. It makes little reference to the competition and is intent on creating an impact.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
Fundamental 3. Storyteller: Shape How the World Thinks About Your Product
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
