From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
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From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
positioning, the messaging, and a winning go‐to‐market plan.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
A POV is, “What do we stand for?” Languaging is, “How do we powerfully communicate our POV?” And messaging is, “What should we say?”
Eddie Yoon • Snow Leopard
Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths by remembering how we got from there to here. 3. Deepen our understanding of our unique value and what differentiates us in the marketplace. 4. Reinforce our core values. 5. Help us to act in alignment and make value-based decisi
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
After positioning is done, then it does not finish. the next is telling the story, so sales can use it.
Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
