From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
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From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Saved by sari and
positioning, the messaging, and a winning go‐to‐market plan.
A POV is, “What do we stand for?” Languaging is, “How do we powerfully communicate our POV?” And messaging is, “What should we say?”
Good stories: 1. Connect us to our purpose and vision for our career or business. 2. Allow us to celebrate our strengths by remembering how we got from there to here. 3. Deepen our understanding of our unique value and what differentiates us in the marketplace. 4. Reinforce our core values. 5. Help us to act in alignment and make value-based decisi
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