From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
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From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Your point of view should be well defined and chiseled into the company’s tablets, with intentionally chosen words that reflect the company’s POV, so the true science of messaging can begin: a never-ending experiment of swapping in and out of words, phrases, promotions, testimonials, and other “messages” in order to figure out which are (another ve
... See moreEddie Yoon • Snow Leopard
Positioning and messaging Frame the go-to-market story narrative/shape categories Create key product-centric content Collaborate on appropriate marketing activities and demand generation
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
amazon.com
Even better than having a great business model is to have a great strategy. Not a twenty-page document, but a one-pager that conforms to the guidelines in that article, explaining “how we will win.” It’s never too early to be asking yourself how to leverage your strengths to build products that are great and differentiated despite your weaknesses. ... See more