From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
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From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Creating a believable narrative that everyone can latch on to is critical to moving forward and making hard choices. It’s all that marketing comes down to. It’s the heart of sales.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
One of the things that's really hard in a larger company is sharing and repeating stories. This is less about the company’s founding and such, but rather “What is our strategy? What are we trying to achieve? What are we doing?” Though people can look up our OKRs, it's not quite the same. If someone new starts tomorrow, they're going to get directed... See more