From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
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From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Most founders think they are great at building product and bad at marketing. When the reality is the story is not the story, the story is the product.
Sari Azout • A Moodboard for People Who Hate Self-Promotion
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
amazon.com
Where so many people go wrong is picking a master narrative that focuses on what they want to be known for but doesn’t strike that emotional chord with their audience.
Lee Hartley Carter • Persuasion: Convincing Others When Facts Don't Seem to Matter
In contrast, the story-driven company is responsive to customers and prioritises having a clear sense of purpose and identity.
Bernadette Jiwa • Story Driven: You don't need to compete when you know who you are
You’re the founder, CEO or an executive at a startup that needs prospects to quickly understand why your product is unique and important to shorten your sales cycles and grow revenue. You’re a marketer who wants to make it easier for your target customers to understand the strengths of your offerings so you can generate more leads. You’re a salespe
... See moreApril Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
