And so we get on the Facebook merry-go-round, boosting our posts, counting our followers, and creating ever more content in the hope of being noticed. There are so many other ways to make an impact and earn trust. Much of what we take for granted in our marketing toolbox was considered a risky innovation just a few generations ago. It’s worth

Obviously consumers in high- and low-trust ecosystems operate under very different default assumptions, respectively: either that things are trustworthy until red flags are raised, or that things are untrustworthy until fears are allayed.

Trust others fully. Trust them to encounter your truth and be able to evaluate it for themselves. Trust them to make empowered decisions for themselves without an ounce of emotional coercion or manipulation. And trust that ditching the need to control and manage everything can indeed get you more of what you want in both your business, and your

learn how marketing actually works, how it isn’t about shiny objects, countdown timers, and scammy-looking sales pages, how it isn’t about manipulation—it’s about education.

I’m skeptical. I’ve been burned before by these kinds of people. I get a lot of promises: How do I know whose promise I should buy? I’m concerned that you either can’t or won’t take the time to understand what makes my situation special. Will you be one of those typical professionals who are hard to get hold of, who are patronizing, who leave you