Fooled
Trust others fully. Trust them to encounter your truth and be able to evaluate it for themselves. Trust them to make empowered decisions for themselves without an ounce of emotional coercion or manipulation. And trust that ditching the need to control and manage everything can indeed get you more of what you want in both your business, and your
... See morerob hardy 🦌 • Non-Coercive Marketing: A Manifesto
And so we get on the Facebook merry-go-round, boosting our posts, counting our followers, and creating ever more content in the hope of being noticed. There are so many other ways to make an impact and earn trust. Much of what we take for granted in our marketing toolbox was considered a risky innovation just a few generations ago. It’s worth
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Section II Never Be Fooled, Tricked, Manipulated, Used, Lied To, or Taken Advantage of Again Are you tired of looking foolish and being taken advantage of? Let’s face it, there are people in this world who are willing to say and do anything to get their way. Whether it’s the car salesman, your date, a coworker, or your boss, knowing if they are out
... See moreDavid J. Lieberman • Get Anyone to Do Anything: Never Feel Powerless Again--With Psychological Secrets to Control and Influence Every Situation
Nobody wants to be “tricked” into giving up their resources.
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Many people like myself who teach marketing start the course by saying, ‘We’re not about manipulating consumers, we’re about discovering needs and meeting them,’ ” said Eric Johnson of Columbia University. “And then, if you’re in the field awhile, you realize, yes, we can manipulate consumers.