Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Your lead generator can be a PDF, a video series, a free sample, a live event, or anything you can give your potential customer that helps them solve a problem.

A good lead-generating PDF should take about twenty minutes to read,

We strongly recommend putting most of these options at the bottom of the website in what we call the junk drawer.

customers usually choose to buy the item featured in the middle.

Because customers like having options, and when you give them a few options, they are more likely to choose and purchase one.

Don’t make the mistake of being vague and elusive in your video, turning it into some sort of brand identity art installation. Your customer wants to hear your pitch in a concise, clear, and interesting form, and your video is a great opportunity to accomplish this.

read your explanatory paragraph into a microphone and lay that text over “B-roll” of people using your product, you should be fine.

Creating video does not have to be complicated. In fact, if you simply

your video simply needs to repeat what’s already been said.