Saved by Sam Blumenthal
Esports and Twitch deepen ties to beauty
As media disintermediates, players will form their own brands (ex., TB12) and produce their own content through social media and services like Twitch. This relationship could end up being symbiotic—player brands build league hype—or competitive.
Lea Boreland • Adapting sports
The impact of a well-thought out campaign involving live-streamers compared with a more traditional approach is tangible, as Electronic Arts discovered in 2019. Despite putting most of its weight behind building momentum for the release of its new sci-fi shooter, Anthem, another one of its own titles, free-to-play Battle Royale shooter Apex Legends
... See moreJoost van Dreunen • One Up: Creativity, Competition, and the Global Business of Video Games
