Sublime
An inspiration engine for ideas
Great trends reflect a moment in time, but that moment is never fleeting, and the basic idea is more elevated. Good trends always focus on the shift in an underlying human behavior or belief. They don’t describe a single interesting story or a hot new product or industry.
Rohit Bhargava • Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
(In The Death of Trends, Vox's Terry) Nguyen is examining a more abstract consequence of this rapid acceleration, which is that it saps trends of their subcultural context, reducing them to status symbols that represent status itself, like a trail of breadcrumbs leading to more breadcrumbs. Her piece is focused on fashion trends, or aesthetic... See more
Haley Nahman • #100: New idea trending


1. Residual (ubiquitous, but fading)
2. Dominant (accepted, now expanding)
3. Emergent (rising experimentation)
4. Disruptive (agitating expected norms)
2. Dominant (accepted, now expanding)
3. Emergent (rising experimentation)
4. Disruptive (agitating expected norms)
Matt Klein • The META Trending Trends: 2024
Gen-Z has inverted the design process — aesthetics like Barbiecore, Cottagecore, Dark Academia and Coastal Grandma originated bottoms-up from social media and resale platform content instead of top-down from fashion brands and retailers. As a result, many Gen-Zers tend to adapt pieces representative of trends into their own personal styles, as
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