What Is Esports? (And What It Means for Business)

The esports gambling industry is set to explode; cash is often not the chosen currency, and new betting formats are creating white space

Independent esports streamers provide new broadcasting opportunities and unique ways for brands to connect with ~2.15m+ viewers daily

However, as the industry evolves, the line between sports and esports is becoming increasingly blurred: Traditional sports franchises are starting to embrace esports options, and there has even been talk about esports being included in the Olympic program.

When we spoke to Josh, he mentioned how shockingly under-monetized esports is: “The average NFL viewer is valued at, like, $45 per fan or something; esports is at around $3. Especially in esports, the viewer has been trained to get too much value for free.”

Brand partnerships account for ~60% of esports revenue, and possibilities for customized in-game content and collaborations abound