When there is a lack of success, the motivation for innovation is high—but the fear of failure after success brings with it a fear of innovation.

A fear of failure can poison learning by creating aversions to the kinds of experimentation and risk taking that characterize striving, or by diminishing performance under pressure,

Failure is success if we learn from it. —Malcolm S. Forbes

one of the other important concepts of design thinking is that failure can be a valuable part of the process.