Demand-side selling is understanding what progress people want to make, and what they are willing to pay to make that progress. Our product or services are merely part of their solution.
Bob Moesta • Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
Marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They have the empathy to know that those they seek to serve don’t want what the marketer wants, don’t believe what they believe, and don’t care about what they care about. They probably never will.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Here’s the part that doesn’t get said out loud enough: this isn’t just a UX failure. It’s a business failure. Because when you ignore the human, you lose the customer. Trust isn’t a soft metric. It’s a hard outcome. It’s revenue. Retention. Reputation. UX is where user needs and business goals are supposed to shake hands, not silently walk past eac... See more
We built UX. We broke UX. And now we have to fix it!
Why should they care about your product? What does it do for them? And, for a bonus point, how do you deliver on this specific want/need?
Sara Nasser Dalrymple • More Sales Please: Promote your small business online, make consistent sales, grow without the grind
Finding The Right Message: How to turn voice of customer research into irresistible website copy
amazon.com
powerful thing happens when you position your product as the solution to a problem: The perceived value of your product skyrockets. In life we attribute value to one thing and one thing only: solutions.