How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off

we optimized her product offering by creating a product called Plan Your Own Wedding. For $5K, she would walk you through a robust checklist by giving you access to step-by-step videos that helped couples plan everything from the event space to catering to flowers and even cocktail recipes. Not only this, but when customers signed up for the step-b

you have to do is figure out how to work just as hard as you’re working now and provide 2x, 5x, or 10x the value you offer to customers.

When we think about growing our business, we rarely think about optimizing our product offerings. This is a mistake.

If you have a product customers love and are considering hiring a sales representative, I’d advise you to do so. Just make sure they know how to make the customer the hero,

The key to accepting rejection without making it feel awkward is for you, the person who is making the sale, to set the customer at ease for deciding not to move forward. When the person you’re talking to senses you are not the least bit uncomfortable having been rejected, they won’t be the least bit uncomfortable either.

A good call to action does not give the customer a path to consider, it gives the customer a purchasing decision to accept or reject.

If you know your product or service will solve your customers’ problems, call them to action with confidence.

In sales, you only have to be confident about one thing: that your product will solve your customer’s problem.

Most small-business leaders fear being pushy or overbearing with their customers, so they don’t use clear calls to action in their sales conversations.