Building a StoryBrand: Clarify Your Message So Customers Will Listen

Can this brand really help me get what I want?

Conserving time.

Building social networks.

Status, in any tribe, is a survival mechanism. It projects a sense of abundance that may attract powerful allies, repel potential foes (like a lion with a loud roar), and if we’re into shallow companions, might even help us secure a mate.

Accumulating resources.

The desire for meaning.

Man’s Search for Meaning, Frankl

The villain is the number one device storytellers use to give conflict a clear point of focus.

All great stories are about survival—either physical, emotional, relational, or spiritual. A story about anything else won’t work to captivate an audience.