Better at being better

If you have conviction in your own ideas and approach, then you should be the most competitive with yourself. Your past personal best—your most productive week, your most efficient sprint, your best-executed event—is what you need to beat. Competing with your past is the purest and surest way to make faster progress without compromising your vision

Marketing has changed, but our understanding of what we’re supposed to do next hasn’t kept up. When in doubt, we selfishly shout. When in a corner, we play small ball, stealing from our competition instead of broadening the market. When pressed, we assume that everyone is just like us, but uninformed.

The way to get out of the competition trap is to be authentic, to find the thing you know how to do better than anybody. You know how to do it better because you love it, and no one can compete with you. If you love to do it, be authentic, and then figure out how to map that to what society actually wants. Apply some leverage and put your name on i

the only thing you need to create that impact is to give up merely doing your job and start leading instead. More isn’t the point. Better is.

Let’s look at market competition not from a fearful state, but rather see it as an inspiration for our continual personal and professional development. We are called to become better and better, to innovate and improve our products/services, to become increasingly valuable to our ideal audience. The fixation on financial freedom erodes the commitme

Competing with your past is the purest and surest way to make faster progress without compromising your vision. The greatest successes are the aggregate of persistent optimizations of personal bests.