3-2-1: On becoming hard to copy, the power of fundamentals, and three qualities that matter

What aspect of your work is hardest to copy? How can you amplify it?

Author and journalist Edward St. Aubyn on friendship:

"They had drifted apart, as people do when they promise to stay in touch; the ones who are going to stay in touch don't need to promise."

"Three qualities that have nothing to do with talent or intelligence, but can make a dramatic impact on your results:

• Cheerful. You are pleasant to work with and generally raise the level of energy in the room.


• Accountable. You feel personally responsible for what you want to accomplish. It is not someone else's job. It's your job.


• Adaptable. You c

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The fundamentals: Something many people know, but few people practice