Better at being better

And when you improve a system, you improve the lives of everyone in that system, even your competition. When you enhance the environment for your competition, you force them to think, create, and live at a higher level, which then forces you to up your game as well. Evolution at work.

Now think about how we do business. We’re always competing against someone else. We’re always trying to be better than someone else. Better quality. More features. Better service. We’re always comparing ourselves to others. And no one wants to help us. What if we showed up to work every day simply to be better than ourselves? What if the goal was t

Make things better. It’s entirely possible that the thing you are marketing satisfies no real demand, there is no good strategy behind it, and that you are being selfish in thinking that just because you built it you should stick with it. Blow it up. Start over. Make something you’re proud of. Market something you’re proud of. But once you’ve done

“Better” is a tricky goal. The system wants what it wants until leverage points are found that enable cultural shifts to happen over time.