Your strategy is the long-lasting way you’re investing in reaching that goal. Your strategy sits above the tactics. A strategy might be to earn trust and attention. A strategy might be to be seen as the best and maybe only alternative. A strategy might be to have alliances and partnerships that enable you and your message to reach exactly the right

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The Method:

Everyone who disagrees with you is right to do so–based on who they are and what they see

Attention is priceless and trust is worth even more

Marketing is the generous act of helping someone solve a problem

Don’t find customers for your products, find products for your customers

Permission is the privilege of delivering anticipated,... See more

Marketing is the broadcast of a strong argument.

Make things better. It’s entirely possible that the thing you are marketing satisfies no real demand, there is no good strategy behind it, and that you are being selfish in thinking that just because you built it you should stick with it. Blow it up. Start over. Make something you’re proud of. Market something you’re proud of. But once you’ve done

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