Saved by andrea and
Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. Marketers offer solutions, opportunities for humans to solve their problems and move forward.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!
Suppliers focus specifically on certain elements of a business, while marketing companies are focused solely on captivating and nurturing an audience and community.
Blake Robbins • Modern Suppliers
The purpose of marketing is to cause change. If we’re trying to build a movement, raise money for a non-profit, sell a product, change lifestyles, build community–these are all marketing activities that exist to change the way people act.
Seth Godin • Arguments and outcomes
Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this.
Promotion : This is more tactical. It’s coupons and PR and perhaps advertisi... See more
Promotion : This is more tactical. It’s coupons and PR and perhaps advertisi... See more
The head of marketing
‘The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.’