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Marketing is beautiful when it persuades people to get a polio vaccine or to wash their hands before performing surgery. Marketing is powerful when it sells a product to someone who discovers more joy or more productivity because he bought it. Marketing is magic when it elects someone who changes the community for the better.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Marketing is beautiful when it persuades people to get a polio vaccine or to wash their hands before performing surgery. Marketing is powerful when it sells a product to someone who discovers more joy or more productivity because he bought it. Marketing is magic when it elects someone who changes the community for the better. Ever since Josiah Wedg
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Marketing is the act of telling stories about the things we make—stories that sell and stories that spread.
Seth Godin • Tribes: We Need You to Lead Us
Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. Marketers offer solutions, opportunities for humans to solve their problems and move forward.