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If all you do is offer an alternative, that’s a low-risk path. Take it or leave it. On the other hand, great marketing is the generous and audacious work of saying, “I see a better alternative; come with me.”
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
When you’re marketing-driven, you’re focused on the latest Facebook data hacks, the design of your new logo, and your Canadian pricing model. On the other hand, when you’re market-driven, you think a lot about the hopes and dreams of your customers and their friends. You listen to their frustrations and invest in changing the culture. Being market-
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