the story is not about marketing. The story is the strategy.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. Marketers offer solutions, opportunities for humans to solve their problems and move forward.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
marketing = sharing the essence of your work with other beings
introvert marketing for creative hermits — kening zhu
Successful marketers are just the providers of stories that consumers choose to believe.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
the story you tell about a product, and the culture you build around that story, matters far more than the product itself