What we choose to market is up to us. If the change you seek to make can’t be talked about, perhaps you should find a different change worth making.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Put bluntly, the struggle that so many companies have to differentiate or communicate their true value to the outside world is not a business problem, it’s a biology problem. And just like a person struggling to put her emotions into words, we rely on metaphors, imagery and analogies in an attempt to communicate how we feel. Absent the proper langu
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
the story you tell about a product, and the culture you build around that story, matters far more than the product itself
Warpcast
Remember, though, that the story that gets told is dependent on the worldview the consumer brings to the table. Occasionally a product is so powerful it can change our worldview. But don’t count on it.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Beyond Features: How Story-Driven Marketing Creates Lasting Customer Connections | Magnet
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