1, #91 - What? So What? Now What?
I think “And what else?” is the best coaching question in the world. It does two things: It extends the period of curiosity, and it tames your advice monster.
Matthew Thompson and added
Behind “So what?” is “What does that have to do with me?” Let all your content answer that question.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
- What everyone else thinks about the challenge: What is happening? What’s the real challenge?
- What they themselves believe is possible — what futures can be created with this group?
- What does the group believe is possible?
- What are we willing to try? How much risk are we willing to endure?
- How committed is the group to the chall
Daniel Stillman • Team Work is Team Learning — Daniel Stillman
What happened? What do I want? What’s useful about this? What can I learn? What’s the other person thinking, feeling, and wanting? What are my choices? What’s best to do now? What’s possible?”
Marilee Adams • Change Your Questions, Change Your Life: 12 Powerful Tools for Leadership, Coaching, and Life
I also do a “so what” exercise. I make a statement and ask myself “so what?” at the end of it.
Timothy Ferriss • Tribe of Mentors: Short Life Advice from the Best in the World
What do your prospects NEED TO BELIEVE in order for them to take the actions you need them to take to buy?
What do they need to REALIZE? (The AHA moments.)
What do they need to AGREE to in ADVANCE?
What do you NEED TO SAY in order for them to be PRE-sold on what you will offer in the... See more
Jean added
There will be a small group of “What” and “How” questions that you will find yourself using in nearly every situation. Here are a few of them: What are we trying to accomplish? How is that worthwhile? What’s the core issue here? How does that affect things? What’s the biggest challenge you face? How does this fit into what the objective is?