WWHW, Why, What, How-To, What-If

Here's the formula that will change everything in your writing and presentations: WHY is this important in the first place? WHAT are you about to show me? HOW do I take the steps to do this? WHAT-IF I do this, what are the next steps? I've seen a few people complicate these steps and try to "claim" they invented this structure, but it doe

Explain the problem that needs to be solved. List the 3-4 most popular methods that did not work and why those failed. All that's left is MY solution, which I'll then explain in the How-To section.

Set goals (with deadlines) that excite you and get you focused on the end-goal, not on the "work."

You could have a lot of fun and brainstorm all day about a concept you'd like to sell your audience on, simply by eliminating the alternatives that don't work. Think about it: by tackling things that don't work, you're relating to them in quite a big way.

Don't begin with "hello." Don't begin with your name, your history, your credentials, the title of your presentation or even the problem you're solving. The keyphrase to keep in mind for the Why section: "Are you still _____?" As in, are you still overweight? Are you still broke? Are you still unhappy? This mind-trick will help

If you aren't selling a course, if you aren't charging any money, and you simply want to make an impact on someone, or get them to take a simple action (floss their teeth, recycle their bottles, stop drinking diet soda) -- consider the objections that would hold them back from giving up before starting, and tackle them aggressively. Put as much eff

Keep this keyword in mind during the What section: IMAGINE. Imagine you had a money-making website. Imagine you smiled every time you checked your bank account. Imagine if doing your taxes was easy.

I get most of my traffic from podcasting, but I make most of my money from digital online courses (membership sites).

Why section: gets attention, states the problem but does not yet unpack it What section (current stage): unpacks/describes the problem at hand, introduces the solution but does not quite unpack it yet How-To section (coming up): we're beyond "problem" mode and are unpacking the solution (the steps) to solve this problem, but we end with t