Brian Sholis

- "Rather than applying the traditional object oriented approach of wrapping a consumer around a product; instead by identifying every opportunity to establish a brand as a cultural institution (that serves the public in it’s operation), the brand consistently fortifies an ethical and moral foundation from which to exist."

* "The self-honesty required here isn’t a one-time thing, it’s an ongoing process.* You may find that doing the things you once did is no longer congruent with your inner climate. This gives you, roughly, two choices—either you flow with who you’ve actually become, or you slowly descend into a hollow parody of what you once were."

* “What would it mean for the workplace to be, not a family, but ground for making kin? Where and to whom would that kinship’s lines connect and disconnect, and so what? Oddkin doesn’t abide a hierarchy, it doesn’t heed the chain of command. A kinship of oddkin must be rooted in equity and care, in sustainability, in mutual aid. In solidarity.”

* “All communication involves some amount of signal loss”

- "The aggregate carbon footprint of Shopify’s fragmented conglomerate of small internet businesses on the other hand, is massive. Each product line houses an inefficient, dysfunctional (mini) supply chain, involving extra transport steps, re-boxing and temporary warehousing, drastically increasing CO2 emissions (and baseline cost) when compared to... See more

* "And if you can’t even type it—forget about publishing it, we’re just talking about the initial keyboard action—that means that you don’t want to know yourself."