Review Drift

- "Squashed evaluations: When an entire rich form of activity gets evaluated through one tiny window, then the importance of whatever’s in-frame gets over-exaggerated — and whatever’s outside of that frame gets swamped."

- "if there is some kind of systematic, structural feature that encourages the same kind of review drift across a whole reviewing community, then we create a clearer system for companies to target. And this can happen when a whole body of reviews gets filtered through a particular portal — like Instagram or YouTube — which homogenizes the patterns ... See more

- "the structure of the online environment right now seems to demand that superstar reviewers put up frequent updates. … But if you’re reviewing the kind of thing that is subtle, that takes a long time to really get to know, then the context of review has drifted really far from the context of use. So we’re evolving this perverse ecosystem centered... See more