Brandy Cerne

Brand sustainability comes down to two things:  relevance and differentiation.  Something either affects a brand's relevance; is it meaningful to my life today? And its differentiation; is it unique and can I identify that uniqueness? Everything falls into one of those two buckets as it relates to brand.  The goal is to be high

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I sense there is a shift happening where people are realizing that they are channeling an ambitious impulse - the desire to grow and evolve - into dumb goals. Rejecting legible ambitious might be the most ambitious thing you can do.

A shift from legible ambition (my parents can easily brag about me) to illegible ambition (no one, including me know

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the qualities required of hosts: confidence, joviality, risk tolerance. It takes a lot of self-possession to put yourself in charge of other people’s time for a while

This is what a healthy culture feels like. Expectations were high but I knew that I had the support and environment to deliver on those expectations. I wanted to be around other people because I needed them to do great work. This is similar to what Brie Wolfson had to say about why she put up with intense demands at Stripe: “it felt good to care ab... See more

Determine if they have a chip on their shoulder . Do they have something to prove? Where’s the hole they’re looking to fill? Ideally, you’d get someone with obvious talent/drive that is misunderstood by the world. Those types of people will run through walls to reconcile their internal view of themselves with external perception.

1. What you’re look

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"Preparing to Die" by Andrew Holecek has really good instructions on how to go about life: “ The best approach is that of the middle way. Learn as much as you can. Study, practice, and prepare. Then drop everything and let this natural process occur naturally. Throw away the map and fearlessly enter the territory. It’s like preparing for a big trip... See more

Brand and performance marketing are not opposite sides of extremes. While they have important distinctions, brand and performance marketing are best utilized in harmony to achieve 1+1>2: their combined impact is greater than the sum of their individual effects.