Brandy Cerne
@brandycerne
Building beloved brands at brandbybrandy.com. Particularly passionate about new solutions for social health. 🇧🇷 Based in Paraty, Brazil.
Brandy Cerne
brandbybrandy.com
Lex Roman Trust Factory
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 7 highlights
amazon.com
If you know that people are going to come in, looking to buy a car for their teenager, why wouldn’t you be prepared with an act of hospitality that will strengthen their connection to your brand? How would you feel about a car salesperson who pulled you aside and said, “Look, I know what it’s like to have a newly licensed teenager on the road, so I... See more
Notes & Highlights for Unreasonable Hospitality by Will Guidara
why it's hard to make friends as an adult:
where there's shared context (seeing the same people over many months daily i.e. workplaces) there's a lack of shared interests
where there's shared interest (hobby groups, bookclubs, etc) there's a lack of shared context
where there's shared context (seeing the same people over many months daily i.e. workplaces) there's a lack of shared interests
where there's shared interest (hobby groups, bookclubs, etc) there's a lack of shared context
Patricia Mou • Tweet
Pivotal moments often happen when you inject more risk, new information, or create upside in an otherwise stable situation. This is why people talk about a sequence of key events precipitated by changing new jobs, meeting a new mentor, launching products, moving across the country, etc. These are moments of great change, and thus, tremendous... See more
Andrew Chen • The Case Against Morning Yoga, Daily Routines, and Endless Meetings
I’ve hosted events where only two people showed up. You have to keep at it. Big things start small, but when you have all these pressures and limited resources in a growing company, it’s tempting to quickly ditch anything that’s not working. You can’t hopscotch over the hard bits, as much as you might want to
From Instant Pot to Instagram: Critical Lessons in Startup Community Building
David Brooks • The Relationalist Manifesto
Good spaces provide bonding and bridging mechanisms. The field of urban planning first introduced the concept of public spaces that bond or bridge. The former serves to aid similar individuals to meet and reinforce ties. The latter bridges diverse people together to coexist and broaden one another’s perspectives. What seems to be working for us is... See more
Rarely in our life is money a place of genuine freedom, joy, or clarity, yet we routinely allow it to dictate the terms of our lives and often to be the single most important factor in the decisions we make about work, love, family, and friendship.