Brandy Cerne

@brandycerne

Building beloved brands at brandbybrandy.com. Particularly passionate about new solutions for social health. 🇧🇷 Based in Paraty, Brazil.

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Good spaces provide bonding and bridging mechanisms. The field of urban planning first introduced the concept of public spaces that bond or bridge. The former serves to aid similar individuals to meet and reinforce ties. The latter bridges diverse people together to coexist and broaden one another’s perspectives. What seems to be working for us is ... See more

Social Health

Life is a qualitative endeavor, not a quantitative one. It’s not how many, but how thick and how deep.

David Brooks • The Relationalist Manifesto

Life Choices

Is there a place in your business that you can’t build without help? Is there something that you can't do on your own? That’s where your community strategy might fit in

From Instant Pot to Instagram: Critical Lessons in Startup Community Building

Community Design

At lunchtime I bought a huge orange—

The size of it made us all laugh.

I peeled it and shared it with Robert and Dave—

They got quarters and I had a half.

And that orange, it made me so happy,

As ordinary things often do

Just lately. The shopping. A walk in the park.

This is peace and contentment. It’s new.

The rest of the day was quite easy.

I did all the

Cate Scott Campbell • Ecstatic December

happiness

Poem by Wendy Cope

Most of us get better at living as we go. There comes a moment, which may come early or later in life, when you realize what your life is actually about. You look across your life and review the moments when you felt more fully alive, at most your best self. They were usually moments when you were working with others in service of some ideal. That

David Brooks • The Relationalist Manifesto

Social Health

The second built in PLA channel Cash App is using is billboarding—when a user’s use of your product is visible to others around them. For example:

When your product is physically recognizable, like touting the new iPhone or MacBook in a coffee shop, or wearing Adidas sneakers. This is passive experiential virality where you just see it as you go ab

Gmail

Product-led Growth

To me, a membership is something you pay for to get access to a benefit you’re after. That benefit can be a community of your peers, but it doesn’t have to be. For example, you might have a Costco membership, which gives you access to the store, but there’s no Costco community.

3 Types of Membership Models for Creators — The Business of Community

Community Design and Member Communities

These struggles are not against other people. The line between ego and soul runs down the middle of every person. Most of us, from time to time, buy into a workaholic ethos that leaves us with little time for relationship. Most of us, from time to time, hew to a code of privacy that prevents us from actually knowing the people who live right nearby

David Brooks • The Relationalist Manifesto

Social Health

The Ladders of Wealth Creation: A Step-by-Step Roadmap to Building Wealth

Nathan Barry nathanbarry.com

Passive Income

Tom’s swing for the fences may have turned out to be a great business move, but his focus was always on her, and that’s a good thing for all of us to remember when we’re giving a gift — whether to win someone over, win them back, or simply to show them how much we care. Don’t give them the gift you want them to want; give them the gift they actuall... See more

Pre-Meal: A Gift Should be a Gift

Hospitality

Will Guidara