Peter Swanson
@borborygmus
@borborygmus
Nobody wants your product until they want what it enables them to do. To get this clarity about what someone wants to be able to do, you need to understand the struggle that caused them to shape that idea and motivation of an unmet goal. If you can uncover that, you have a good bet of solving the “right” problem.
It all starts with your Vision. The Vision must be regarded as the central aim that enrolls the support of all your team members. It inspires them to do the things they have to do to meet their own individual goals.
it’s critical that your entire team identifies with the Vision Statement and accepts it as the team’s vision too. Whenever I recruit new team members, the very first thing I discuss with them is our vision. I let them know what we are striving for. If they can’t identify with it, I tell them they’re welcome to leave then and there.