Marketing
by Peter Swanson · updated 2mo ago
Marketing
- The problem you solve for customers is increasingly one they can’t even articulate for themselves . The ones that are easy to understand have already been built and funded over the last 20 years. Building something of true excellence will require a hungrier engagement with the world
from Want to Build? Technical Excellence Won’t Be Enough. by Evan Armstrong
Peter Swanson added 2mo ago
- The hard part about figuring out what customers want is figuring out that you need to figure it out
Peter Swanson added 3mo ago
Nobody wants your product until they want what it enables them to do. To get this clarity about what someone wants to be able to do, you need to understand the struggle that caused them to shape that idea and motivation of an unmet goal. If you can uncover that, you have a good bet of solving the “right” problem.
from What is the “right” problem to solve?
Peter Swanson added 3mo ago
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