baja
@baja
baja
Product framing often takes advantage of the brain’s tendencies to take shortcuts when estimating value
Example: A steakhouse offers three steaks of escalating value. The brain will often assume the bottom one is too cheap and the top one is too expensive, ultimately taking the shortcut to the middle option.
framing effect
‘the idle mind is the devil’s workshop’ … when you lose focus, your mind tends to fix on what could be wrong with your life instead of what’s right.” A workday driven by the shallow, from a neurological perspective, is likely to be a draining and upsetting day, even if most of the shallow things that capture your attention seem harmless or fun.
Cal Newport • Deep Work: Rules for Focused Success in a Distracted World
This is one of the Joker’s roles: to remind us of the chaos and meaninglessness that lurks beneath the surface of our everyday lives. A joker in a deck is the wild card—the randomizer. It throws off what you thought would happen, what you calculated would happen. For the Joker, this could be in the sense of interrupting your day with a goofy,
... See moreJason T. Eberl • Joker and Philosophy
the randomizer
Deep learning demands effort. If you want to possess a large mental universe of knowledge from which to draw, you have to consume a lot of information. This requires focused reading.
So before you build your second brain, build a relationship with your gut. Trust your felt-senses to guide you in discerning what is worth capturing. Get inexplicably emotional when you sit down to create. Feel your gut-feelings. Only then will you be able to create something truly valuable.
Daniel Kazandjian • Before building a second brain, build a connection with your gut.
Cringe tolerance: The crucial ability for creators to overcome embarrassment and release imperfect work to achieve success.
TRANSCRIPT
Cringe tolerance describes the psychological capacity to act, despite the certainty that others will judge your work as amateurish, naive, or embarrassing. It's the ability to post your first YouTube video knowing it will be awkward, to launch your website despite its obvious design flaws, to share your writing before it reaches professional
... See moreincline in fact to the view that synchronicity in the narrow sense is only a particular instance of general acausal orderedness—that, namely, of the equivalence of psychic and physical processes where the observer is in the fortunate position of being able to recognize the tertium comparationis. But as soon as he perceives the archetypal background
... See moreC. G. Jung • Synchronicity
“The best ideas come as jokes. Make your thinking as funny as possible”
- David Ogilvy
- David Ogilvy
Caitlin • Optimise for FUN
the thumos is a critical part of the ancient Greek understanding of our soul. The word can best be translated in English as ‘spiritedness’ or ‘courage.’
Frater Acher • Holy Daimon
thumos