Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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If I believe that you need what I have (which is the first thought worth questioning) and that you have a hard time deciding things (the second thought work questioning) then I will manipulate you. Those two thoughts are all I need to justify my use of pressure-filled, sneaky tactics to get you to say ‘yes’ to working with me.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

100 ways to share your work + life that aren’t social media — Amelia Hruby

Amelia Hruby ameliahruby.com

Crescer sem as redes sociais

The future of the internet that most excites me is also, in many ways, a snapshot of its past. It’s a place where the Neil Gaimans of the world don’t need to feed their thoughts into an engagement engine, but can instead put out a virtual shingle on their own small patch of cyberspace and attract and build a more intimate community of like-minded... See more

Brad Borland • Neil Gaiman's Radical Vision for the Future of the Internet - Cal Newport

Crescer sem as redes sociais

success comes when you intentionally focus on moving your audience from rented and earned media to your owned media.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

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A narrow niche, a strong point of view, and being findable in multiple places are the hallmarks of an authority position.

Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position

“How can the soul or the world be re-enchanted once it has lost the enchantment? Only by returning to the story of the soul and retelling it up to the point of fracture; only by placing our story within the context of the greater song.

Gina told me she was excited to see evidence of a shift in how creators build businesses they have more control over. These are “independent” creators—folks building their own platforms and communities. According to Gina, the research shows that there are 4 characteristics of this new way forward:1) Independent creators own their data rather than... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

It’s our inability to let go of our agenda to get people to buy that turns people off and has marketing and sales feel gross. Sales pressure is predominantly created by us. When we realize that the real goal in marketing and sales shouldn’t be about ‘getting the sale’ but about focusing on the truth of whether or not it’s a fit . . . everything... See more

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

In this new paradigm, the question becomes less about what AI can do and more about how we choose to use it, what we allow it to replace, and what we choose to preserve as uniquely human.

Katie Parrott • The Past: A Brief History of Knowledge Work

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