Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Leaving the attention economy doesn’t mean vanishing. It means choosing to matter to fewer people, more deeply. It means owning the means of distribution. It means publishing like a human being instead of a content mill. It means you stop playing to the house odds and start building your own game.

Joan Westenberg • Notes from the Exit: Why I Left the Attention Economy

Crescer sem as redes sociais

While platforms don’t recognize our contributions as labor, it certainly feels like a job. Labor writer Amelia Horgan calls it “the jobification of everyday life.”

Tara McMullin • The game is rigged (rethinking the creator economy)

I can't think of a single positive change to a social media platform in years. Nothing has been done with user value in mind; every change is only made to satisfy shareholders. They've killed link sharing. They've killed the ability to see updates from your friends and family. They've killed reach for creators. They've killed news and trustworthy... See more

Stephen Moore • The Social Media Death Spiral

Crescer sem as redes sociais

Humans, obviously, do not create like this. Humans have intentions and purpose to what we do. These intentions are sometimes deep, sometimes shallow, sometime clear, and sometimes nebulous. But we always have emotion and thought connected to what we make. What we create is guided by intent colliding with discovery, and these two states feed each... See more

View Profile • The A.I. Lie

Tudo de IA

It’s 2025. Is It Still Worth Launching a Newsletter?

Dan Oshinsky inboxcollective.com

Mundo da Newsletter

But if you sell a service, your clients will pay you to save them the effort of having to do something themselves.

If you sell a strategy, your clients will pay you to save them the time of having to learn how to do something themselves.

7 Keys To Getting The Right Clients As A Solopreneur

Sendo empreendedora solo

Neither or these work very well or feel very satisfying.

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

But, if we just focus on blindly selling everyone we might, out of the misguided assumption that we can help everyone, we will end up with a lot of clients who aren’t a good fit. And working together will be a living hell producing mediocre to poor results and have them warning people against hiring us.