Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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The Age of Social Media Is Ending

Ian Bogost theatlantic.com

Understandably, to many of us, the idea that marketing could possibly be a connective, or even spiritual, activity seems pretty outlandish. In fact, marketing often seems to be the very antithesis of spirituality. But this is only because most marketing we see has been created from a place of Disconnection--from Self, others, our businesses and the

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Why do these businesses care so much? I suspect they aren’t really worried about AI—they're clinging to an old belief that if work isn't visibly difficult to produce, it must be less valuable. When we dig beneath the surface of "no-AI" policies and detection tools, we find an age-old assumption that worth must be measured in struggle. This mindset... See more

Katie Parrott • AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Tudo de IA

Knowledge Work Is Dying—Here’s What Comes Next

Joe Hudson every.to

And, I still have questions. What is the long-term viability of the creator economy? Granted, most people won’t want to be creators. But will there be enough opportunity for those who want to be creators—and put in the work toward that goal—to pursue this work at a sustainable revenue threshold? What guardrails or policy changes need to be... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

Human beings are not inherently indecisive.But, if you believe it, you might just become inherently pushy and hard to be around.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.

Ariel Renous • The Future of Social

O futuro das redes

What were the biggest book trends and themes of 2024?

Every year, my team considers more than 1000 titles for our annual book awards program. Tomorrow we will be releasing our Non-Obvious Book Awards Longlist selections but ahead of that I thought it would be interesting to share some of the biggest book topics that we discovered from reviewing all