Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
Thought leadership must, in the end, introduce and map topics that address an audience’s key issues and provide solutions for solving those issues.
When you have a media mind-set, you are comfortable enough in your own Authority to curate content from others as a way to build relationships and give value to your audience.
As consumers, we have the ultimate power and responsibility in this situation. When we change our consumption habits, businesses will change. When we no longer respond to the false needs and collapsed beliefs conjured by marketing, marketers will change. We are not helpless victims of the system. We are the system.
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