Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Why the most valuable newsroom KPI is no longer reach but belonging | The Audiencers

The future of the internet that most excites me is also, in many ways, a snapshot of its past. It’s a place where the Neil Gaimans of the world don’t need to feed their thoughts into an engagement engine, but can instead put out a virtual shingle on their own small patch of cyberspace and attract and build a more intimate community of like-minded... See more

Brad Borland • Neil Gaiman's Radical Vision for the Future of the Internet - Cal Newport

Crescer sem as redes sociais

Empathy allows you to write the most compelling marketing materials possible. I would argue that, until you can put yourself in the shoes of your potential clients, your marketing materials will be lacklustre.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Ryan Law’s five traits of good thought leadership:

Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to

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Conscious marketing is based on the principle that a conscious approach to capitalism and business must prevail.

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

With each type of email, consider what metrics you want to use to measure success. For a Traffic-driving newsletter, you’ll probably track clicks or time on site after someone clicks. For Destination newsletters, clicks aren’t as relevant, so you may want to look at reader feedback or surveys to understand what’s working. If you only use one... See more

Dan Oshinsky • Article

Mundo da Newsletter

onlyness: a different point of view grounded in one’s history and experience, visions, and hopes.

Nilofer Merchant • The Power of Onlyness

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In fact, it’s worse than that. There’s a deep shame about even having needs in the first place.Consequently, collapsing is a lack of self care because every ounce of our energy is being spent on doing whatever we think is most likely to get us the love of others. Collapse is based on a core feeling of not being enough and trying to do enough so... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Whether we are marketers or consumers, each of us has a fundamental relationship with others that colours all our perspectives, decisions, values and actions. As marketers, when we see others as separate from ourselves, they become depersonalised and generalised. They cease being individuals and turn into numbers, demographics and statistics. When