Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

All cardsCollections

When you have a media mind-set, you are comfortable enough in your own Authority to curate content from others as a way to build relationships and give value to your audience.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Liderança de Pensamento

Ryan Law’s five traits of good thought leadership:

Personal: Everything we share in thought leadership has to, in some way, come from you and be uniquely yours. It has to be a product of the experiences you've had, the lessons you've learned, the problems you've solved, and the people and network you have built up.
Credible: It isn't enough just to

Liderança de Pensamento

And, I still have questions. What is the long-term viability of the creator economy? Granted, most people won’t want to be creators. But will there be enough opportunity for those who want to be creators—and put in the work toward that goal—to pursue this work at a sustainable revenue threshold? What guardrails or policy changes need to be... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

To put this into perspective, these rates mean that for most SMEs, you’d need a following in the tens of thousands for organic social media to generate meaningful results.

Link

O futuro das redes

Algorithms optimized for engagement shape what we see on social media and can goad us into participation by showing us things that are likely to provoke strong emotional responses. But although we know that all of this is happening in aggregate, it’s hard to know specifically how large technology companies exert their influence over our lives.

Social Internet Is Dead. Get Over It.

Crescer sem as redes sociais

Statistics available

The first way the game is rigged is that we’re playing a game that wasn’t designed for us.

Tara McMullin • The game is rigged (rethinking the creator economy)

It has become standard to describe A.I. as a tool. I argue that this framing is incorrect. It does not aid in the completion of a task. It completes the task for you. A.I. is a service. You cede control and decisions to an A.I. in the way you might to an independent contractor hired to do a job that you do not want to or are unable to do. This is... See more

View Profile • The A.I. Lie

Tudo de IA

Thumbnail of www-x-com-mikekarnj-status-1794369776560820369

Four pillars of lifestyle design: https://t.co/qU1EY5ypwo

Michael Karnjanaprakorn

x.com

Marketing & Communication Organization

networking is the mutual give and take that results in a winning situation for everyone involved.

Bob Burg • Endless Referrals, Third Edition

Hub Marketing