Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
1. Digests. In my experience, the best e-zines—those with the highest open, read, and click-through rates—are those that present useful how-to tips or news in short, bite-size chunks. When the news stories deal with current events, open rates soar. And as for the tips, the more practical and actionable they are, the better.
The secret for being a successful thought leader is: Repetition!
the aim is simply the creation of new and interesting perspectives that grab the attention of clients and others.
What were the biggest book trends and themes of 2024?
Every year, my team considers more than 1000 titles for our annual book awards program. Tomorrow we will be releasing our Non-Obvious Book Awards Longlist selections but ahead of that I thought it would be interesting to share some of the biggest book topics that we discovered from reviewing all