Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

All cardsCollections

How to like everything more - by Sasha Chapin How to like everything more

Sasha Chapin sashachapin.substack.com

The deeper you dive into the email world, the more you realize there aren’t just a few types of emails you can send. Best-in-class organizations and operators might send up to eight different categories of emails, each with a specific purpose in mind:

Traffic-driving newsletters

Destination newsletters

Alerts

Courses

Pop-up newsletters

Transactional

Dan Oshinsky • Article

Mundo da Newsletter

Offline Matters

offline-matters.com

O futuro das redes

According to Eleanor Stern, a TikTok video essayist with nearly a hundred thousand followers, part of the problem is that social media is more hierarchical than it used to be. “There’s this divide that wasn’t there before, between audiences and creators,” Stern said. The platforms that have the most traction with young users today—YouTube, TikTok,... See more

Kyle Chayka • Why the Internet Isn’t Fun Anymore

Crescer sem as redes sociais

They’re not indecisive, they’re just not sure it’s a fit. They’re not sure it’s worth the investment. They’re not sure it’s the best use of their money. They’re not indecisive, they’re deciding.And our job is to facilitate the decision-making process (whether that’s towards a ‘yes’ or a ‘no’).

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

New social networks have typically struggled to monetize due to their small audience sizes, as they are unable to achieve the scale to make meaningful revenue from advertising. Paid communities, however, supply an engaged and paying audience, providing an alternative route to sustainability for independent social networks.

Subpixel Space • Come for the Network, Pay for the Tool

Crescer sem as redes sociais

“Confidence isn’t the assurance of a successful outcome, it’s the willingness to try.”

Suzanne Chadwick • Play Big, Brand Bold: It's Your Time to Step Up, Show Up and Stand Out!

Sendo empreendedora solo

Lesson One : Newsletters will become like social networks.

ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. (Just... without the trolls, bots, and flame wars.)

“By 2025, I think we'll see newsletters transition into being more like social networks. It’s going to be a... See more

Caroline Forsey • 5 Marketing Experts Predict The Top Trends We'll See in 2025