Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Leaving the attention economy doesn’t mean vanishing. It means choosing to matter to fewer people, more deeply. It means owning the means of distribution. It means publishing like a human being instead of a content mill. It means you stop playing to the house odds and start building your own game.

Joan Westenberg • Notes from the Exit: Why I Left the Attention Economy

Crescer sem as redes sociais

I’ve come to think about AI’s role in my work in six parts, which correspond to the six parts of my workflow:

As a “second brain”

As a thought partner

As a first draft factory

As a first set of “eyes”

As a content multiplier

As a product manager

Katie Parrott • AI Turned Me Into a Content Agency of One

Tudo de IA

What were the biggest book trends and themes of 2024?

Every year, my team considers more than 1000 titles for our annual book awards program. Tomorrow we will be releasing our Non-Obvious Book Awards Longlist selections but ahead of that I thought it would be interesting to share some of the biggest book topics that we discovered from reviewing all

When an AI Seems Conscious

whenaiseemsconscious.org

Tudo de IA

Think Again: The Power of Knowing What You Don't Know

Adam Grant • 6 highlights

amazon.com

Cover of Think Again: The Power of Knowing What You Don't Know

When you have a media mind-set, you are comfortable enough in your own Authority to curate content from others as a way to build relationships and give value to your audience.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

Liderança de Pensamento

To put this into perspective, these rates mean that for most SMEs, you’d need a following in the tens of thousands for organic social media to generate meaningful results.

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O futuro das redes

You won’t be able to do everything you want to do in your life—but you’ll be able to do more than you think.

What if you’re not off track?

Sendo empreendedora solo

In the runup to Covid, and certainly ever since, you could summarize the meta with one word: email. Email is the one distribution pipeline that isn’t owned by some mega-corporation. It gave publishers a direct method by which to communicate with users.

AI Is Breaking Media. Here’s How Publishers Can Survive.

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