Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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One more time: If you push people, they will push back to preserve their own autonomy – even if it means doing something that might hurt them.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Run your business like a business and not like a self-validation tool.

Suzanne Chadwick • Play Big, Brand Bold: It's Your Time to Step Up, Show Up and Stand Out!

Sendo empreendedora solo

The most important factor in the health of my business is me. It will do best when I feel happy, healthy and secure, so the question I should be asking is — how can I get my business to make me feel happy, healthy and secure?

Michael Ashcroft • Paying myself properly as a solopreneur

While platforms don’t recognize our contributions as labor, it certainly feels like a job. Labor writer Amelia Horgan calls it “the jobification of everyday life.”

Tara McMullin • The game is rigged (rethinking the creator economy)

Your business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.

Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Conviction is willingness to do the work, to live with uncertainty, to be open to asking for help, and not to worry about the end result.

Nilofer Merchant • The Power of Onlyness

Sendo empreendedora solo

Who are you as an expert? How did you arrive at the topic you love so much? What makes you love it so much? How do you see things differently than others in your niche?

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

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‘thought leader’: a knowledgeable and influential person whom clients trust and turn to for advice – a very powerful position to be in.

Tim Prizeman • The Thought Leadership Manual

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How can developing your skills around empathy grow your business?When people know that you really ‘get’ them they will relax and feel safe around you. Until people feel safe with you they won’t hire you.