Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Your job as a thought leader is to think, sell, and deliver.

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

Liderança de Pensamento

Knowledge work rarely follows linear patterns. Our most valuable contributions often come from reflection, seemingly "unproductive" conversations, exploration of dead ends, and invisible mental processing.

Katie Parrott • AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Thought leadership must, in the end, introduce and map topics that address an audience’s key issues and provide solutions for solving those issues.

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Liderança de Pensamento

The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

In fact, it’s worse than that. There’s a deep shame about even having needs in the first place.Consequently, collapsing is a lack of self care because every ounce of our energy is being spent on doing whatever we think is most likely to get us the love of others. Collapse is based on a core feeling of not being enough and trying to do enough so... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

This narrow view of productivity—favoring what can be seen, tracked, or timed—helps explain our conflicted relationship with AI. Yes, impact matters, and it would be overly simplistic to claim organizations don’t reward outcomes. But in many contexts, especially where results are hard to measure, visible effort still carries disproportionate... See more

Katie Parrott • AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Tudo de IA

With each type of email, consider what metrics you want to use to measure success. For a Traffic-driving newsletter, you’ll probably track clicks or time on site after someone clicks. For Destination newsletters, clicks aren’t as relevant, so you may want to look at reader feedback or surveys to understand what’s working. If you only use one... See more

Dan Oshinsky • Article

Mundo da Newsletter

Because the fear conjured by marketing is ultimately an illusion, what such marketing promises to deliver is also an illusion. And because it can never deliver, using fear in marketing can never build loyalty, connection or trust. And when these precious things are absent in a society, we become dissociative, cynical, apathetic and unhappy souls,

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

Katie Parrott • AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Katie Parrott • AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Dan Oshinsky • Article

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell