Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Gina told me she was excited to see evidence of a shift in how creators build businesses they have more control over. These are “independent” creators—folks building their own platforms and communities. According to Gina, the research shows that there are 4 characteristics of this new way forward:1) Independent creators own their data rather than... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.

Ariel Renous • The Future of Social

O futuro das redes

AI, on the other hand,feels like work . It’s like hiring your first employee. Yes, they will eventually make your life easier, but there’s a lot to be done before that happens—you have to think about what you want to delegate, find the right candidate, and onboard them into your organization. Something similar happens when you start using AI. You... See more

Rhea Purohit • Why I Avoided AI—And How I Finally Embraced It

Tudo de IA

Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions. Thought leadership needs to be educational and ideally provocative; content marketing can simply be fun or entertaining.”2

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

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PAUSE: Postpone Action Until Serenity Enters.

Lifespan (Half-Life) of Social Media Posts: Update for 2024 | ScottGraffius.com | Blog | Intersection of Project Leadership with Business and Technology

Scott M. Graffius scottgraffius.com

Google Search Is Dying

dkb.io dkb.io

Crescer sem as redes sociais

You will recall our definition of thought leadership: • Original ideas • With important implications • Backed by evidence • Clearly expressed • Publicly discussed • That strongly influence the opinions of others

Tim Prizeman • The Thought Leadership Manual

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