Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Like every human endeavour, every social network is there for a limited duration and will be useful to a limited niche of people. That niche may grow to the point of being huge, like Facebook and WhatsApp. But, to this day, there are more people in the world without an account on Facebook than people with one. Every single social network is only... See more

Stop Trying to Make Social Networks Succeed

Crescer sem as redes sociais

The art of building trust and getting people to give you permission to be added to your list is one of the most important ones you can develop.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

success comes when you intentionally focus on moving your audience from rented and earned media to your owned media.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

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The economy of attention doesn’t ask what you think; it asks how fast you can say it, how loud, and how often. And if you play long enough, you stop making anything for the people you care about and you start making it for the feed. The result is a race to the bottom with a leaderboard, a machine that needs to be fed even if it’s chewing up your... See more

Joan Westenberg • Notes from the Exit: Why I Left the Attention Economy

Crescer sem as redes sociais

Your business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.

Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more

Crescer sem as redes sociais

Because marketing is the selling of ideas, and ideas create feelings, and feelings impel people to take action, marketing is extremely powerful.

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Thought leaders are people on the forefront of the ideas in their niche. They are the ones who are identifying trends and naming the things that are happening in a field that remain as-yet unnamed.

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

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‘thought leader’: a knowledgeable and influential person whom clients trust and turn to for advice – a very powerful position to be in.

Tim Prizeman • The Thought Leadership Manual

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