Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Principle #3: Empathy before education.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

A narrow niche, a strong point of view, and being findable in multiple places are the hallmarks of an authority position.

Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position

Humans, obviously, do not create like this. Humans have intentions and purpose to what we do. These intentions are sometimes deep, sometimes shallow, sometime clear, and sometimes nebulous. But we always have emotion and thought connected to what we make. What we create is guided by intent colliding with discovery, and these two states feed each... See more

View Profile • The A.I. Lie

Tudo de IA

Imagine how marketing could heal the world if we adopted a healthy language that measures happiness and joy! What if we spoke of ‘humans' rather than ‘consumers', ‘community acceptance' rather than ‘market penetration', ‘company love' rather than ‘brand awareness'?

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

We live in a culture that venerates productivity above all else. For centuries, success—particularly in the West—has hinged on a simple dictum: “Do more, faster.” As AI commoditizes speed and output, however, this pursuit will lose its value.

Sari Azout • The End of Productivity

O futuro das redes

If we are willing to accept that we have no idea if others need what we’re offering and we let go of the idea that deciding is hard then what we’re left with is that some people decide to work with us and some don’t.We can see potential customers as capable human beings who are in the process of making difficult decisions. Some of them will be a... See more

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Newsletters and Alternative Trade Routes

Julian Lehr julian.digital

Mundo da Newsletter

O Facebook comprou o Instagram em 9 de abril de 2012, por cerca de US$ 1 bilhão.

A negociação foi feita pessoalmente pelo CEO do Facebook, Mark Zuckerberg.

quando o facebook comprou o instagram? - Google Search

Crescer sem as redes sociais

data

The surest sign of a market for lemons is when everything for sale is garbage, and nobody has an incentive to put something up for sale that's not garbage, because they have no way to credibly signal their offerings aren't garbage, too.