Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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However, in the meantime, the new media strategy is AI-empowered creators as the face of the brand, with relatively few staff building out bundled product offerings. Email moves from the strategy to just another tool. The future is owning relationships with audiences—and serving as many of their media and software needs as possible.

AI Is Breaking Media. Here’s How Publishers Can Survive.

Crescer sem as redes sociais

1. Digests. In my experience, the best e-zines—those with the highest open, read, and click-through rates—are those that present useful how-to tips or news in short, bite-size chunks. When the news stories deal with current events, open rates soar. And as for the tips, the more practical and actionable they are, the better.

Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content

Mundo da Newsletter

“Confidence isn’t the assurance of a successful outcome, it’s the willingness to try.”

Suzanne Chadwick • Play Big, Brand Bold: It's Your Time to Step Up, Show Up and Stand Out!

Sendo empreendedora solo

The individual can now scale internally before needing to scale externally. Why hire a team when you can deploy AI versions of yourself? Why build organizational systems when your personal AI toolkit executes at enterprise scale? In this world, teams become collaborations of many platforms of one — orchestrations of distributed selves tackling... See more

The Self Is The Platform

Tudo de IA

Metrics: The New Meaning of Life

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.

This shift has profound implications for... See more

Dr. Felix S. Grenwood • Algorithms of Mediocrity — william

Crescer sem as redes sociais

Compound Content

Crescer sem as redes sociais

And, I still have questions. What is the long-term viability of the creator economy? Granted, most people won’t want to be creators. But will there be enough opportunity for those who want to be creators—and put in the work toward that goal—to pursue this work at a sustainable revenue threshold? What guardrails or policy changes need to be... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

Because the fear conjured by marketing is ultimately an illusion, what such marketing promises to deliver is also an illusion. And because it can never deliver, using fear in marketing can never build loyalty, connection or trust. And when these precious things are absent in a society, we become dissociative, cynical, apathetic and unhappy souls,

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Panic is not a business strategy.What would happen if we all. slowed. down. our marketing?•It means that we can accept that sometimes it will take a while to build trust with people we’ve just met.It means that instead of pressuring people to buy right now, we encourage them to sleep on it and sit with it to make sure it’s really a fit (so that any... See more

AI Is Breaking Media. Here’s How Publishers Can Survive.

Robert W. Bly • How to Write and Sell Simple Information for Fun and Profit: Your Guide to Writing and Publishing Books, E-Books, Articles, Special Reports, Audios, Videos, Membership Sites, and Other How-To Content

Suzanne Chadwick • Play Big, Brand Bold: It's Your Time to Step Up, Show Up and Stand Out!

The Self Is The Platform

Dr. Felix S. Grenwood • Algorithms of Mediocrity — william

Compound Content

Tara McMullin • The game is rigged (rethinking the creator economy)

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Tad Hargrave • slow marketing - Marketing For Hippies