Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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The Third Alternative – Composure:

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

They’re not indecisive, they’re just not sure it’s a fit. They’re not sure it’s worth the investment. They’re not sure it’s the best use of their money. They’re not indecisive, they’re deciding.And our job is to facilitate the decision-making process (whether that’s towards a ‘yes’ or a ‘no’).

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Collapsing is a caving in of the shoulders and a slump forward.And it’s driven by an agenda. The hidden agenda of collapsing is “Love me”. We want people to love us and so we sell out our self respect and integrity. What we don’t know when we’re stuck in it is that this is profoundly unattractive. At its extremes it’s repulsive.Fundamentally,... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

The notion that people struggle to make decisions is one of the classic premises used to justify pushy and manipulative sales techniques.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Conscious marketing is all about building something so fundamentally good and compelling right into the heart of your business, products and services that everyone (suppliers, employees and community) wants to join your tribe and spread the word.

It's about working out who you really want to serve and then asking how you can best serve them, way

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Lynn Serafinn • 6 highlights

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Cover of The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

marketing and

But, if we just focus on blindly selling everyone we might, out of the misguided assumption that we can help everyone, we will end up with a lot of clients who aren’t a good fit. And working together will be a living hell producing mediocre to poor results and have them warning people against hiring us.

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies