Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

All cardsCollections

Thought leadership must, in the end, introduce and map topics that address an audience’s key issues and provide solutions for solving those issues.

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Liderança de Pensamento

While platforms don’t recognize our contributions as labor, it certainly feels like a job. Labor writer Amelia Horgan calls it “the jobification of everyday life.”

Tara McMullin • The game is rigged (rethinking the creator economy)

Panic is not a business strategy.What would happen if we all. slowed. down. our marketing?•It means that we can accept that sometimes it will take a while to build trust with people we’ve just met.It means that instead of pressuring people to buy right now, we encourage them to sleep on it and sit with it to make sure it’s really a fit (so that any... See more

Tad Hargrave • slow marketing - Marketing For Hippies

Twelve Provocations About 2025

For the second year in a row, ON_Discourse asked members to prepare a provocation - not a prediction - about the year ahead. In 60 minutes, we tackled the following 12 provocations. We hope at least one of these items stirs up a reaction in you, because this call was full of them.

https://ondiscourse.com/12-provocations

100 ways to share your work + life that aren’t social media — Amelia Hruby

Amelia Hruby ameliahruby.com

Crescer sem as redes sociais

They’re not indecisive, they’re just not sure it’s a fit. They’re not sure it’s worth the investment. They’re not sure it’s the best use of their money. They’re not indecisive, they’re deciding.And our job is to facilitate the decision-making process (whether that’s towards a ‘yes’ or a ‘no’).

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

The deeper you dive into the email world, the more you realize there aren’t just a few types of emails you can send. Best-in-class organizations and operators might send up to eight different categories of emails, each with a specific purpose in mind:

Traffic-driving newsletters

Destination newsletters

Alerts

Courses

Pop-up newsletters

Transactional

Dan Oshinsky • Article

Mundo da Newsletter

“We write to the machine, it collects and aggregates our desires and fantasies, segments them by market and demographic and sells them back to us as a commodity experience.”

Tara McMullin • The game is rigged (rethinking the creator economy)

Many things in modernity are brain dead, but I can’t think of anything worse than the short form dystopias of TikTok and Instagram. They’re materially making people dumber, breeding addict behavior (particularly in the young) and ultimately ruining the lives of normies. It’s depressing to think about the countless kids who might have started garage... See more

Adam Singer • TikTok and Instagram are intellectual poison

Crescer sem as redes sociais