Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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A narrow niche, a strong point of view, and being findable in multiple places are the hallmarks of an authority position.

Drew McLellan • Sell with Authority: Own and Monetize Your Agency's Authority Position

When an AI Seems Conscious

whenaiseemsconscious.org

Tudo de IA

Well, one explanation I liked quite a bit was recently written by Wall Street Journal columnist Christopher Mims, who argued that social media isn’t dying, but changing into broadcast media. The majority of the content we see on a daily basis is now made or shared by a small professional class of users, known as the creator economy. Which is making... See more

Ryan Broderick • Selling your filter bubble back to you

Crescer sem as redes sociais

Death of the Follower & the Future of Creativity on the Web With Jack Conte | SXSW 2024 Keynote

SXSW youtube.com

O futuro das redes

What we need is realistic

digital and media literacy from frank confrontations and discussion.

Matt Klein • Unplugging Is Not the Solution You Want

Crescer sem as redes sociais

Principle #2: Experience matters as much as results. Yes, it matters critically that you actually solve a problem and help them get a result they’re craving. But what matters equally as much is that they feel good in the process. Do you think they’ll come back to your business if they don’t feel good about it?Do you think they’ll tell their friends... See more

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

If there’s one thing that I’ve learned, it’s that if you try to use AI out of the box, you’re going to have a bad time. These tools are powerful, but they don’t come preloaded with the context that makes content good. If you want AI to produce work that aligns with your goals—whether it’s high-quality thought leadership, brand-aligned marketing, or... See more

Katie Parrott • AI Turned Me Into a Content Agency of One

Tudo de IA

This dynamic happens all the time. Someone shares a problem and we want to jump on it and solve it. But sometimes it’s okay to just let people feel like victims instead of shaming them into working with us, to let them have their experience and not need to change it. Our need to change other people and fix them might be the real problem rather than... See more

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

With or without social media, I have things to say, wisdom to share, and plenty to teach! But how do I disentangle all that from the problems I see with the influencer-slash-content-creator business model?

Amelia Hruby • reflections on two years off social media — Amelia Hruby

Crescer sem as redes sociais