Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
You’re standing in a spot in the world that only you stand in, a function of your history and experiences, visions, and hopes. From this spot where only you stand, you offer a distinct point of view, novel insights, and even groundbreaking ideas.
“Confidence isn’t the assurance of a successful outcome, it’s the willingness to try.”
Your job as a thought leader is to think, sell, and deliver.
Because the fear conjured by marketing is ultimately an illusion, what such marketing promises to deliver is also an illusion. And because it can never deliver, using fear in marketing can never build loyalty, connection or trust. And when these precious things are absent in a society, we become dissociative, cynical, apathetic and unhappy souls,
... See more