Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Conscious marketing is based on the principle that a conscious approach to capitalism and business must prevail.

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

The second component of your thought-leadership niche is your passion and/or purpose. This is what’s really driving you. These are your thoughts about what you want to change for the greater good on this planet. If you reach your goals in spreading your ideas, in what way will the world be different and better? Your answer to this question links

Rhea Wessel • Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

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Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions. Thought leadership needs to be educational and ideally provocative; content marketing can simply be fun or entertaining.”2

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

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A fundamental but often unspoken truth about starting your own business is that there are often long grind periods, sometimes without producing any of the results you want. You’ll need something to drive you through the uncertainty of making your new business happen. If you focus on those things that make you come alive, it makes the entire process

Charlie Gilkey • The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business Growth

Sendo empreendedora solo

But this perspective gives us too little credit. We have agency, as workers, voters, and participants in the economy, to advocate for frameworks that guide AI’s influence in directions that support human dignity, opportunity, and equality. Instead of letting the sheer efficiency and velocity of technology dictate our path, we can demand social and... See more

Katie Parrott • The Past: A Brief History of Knowledge Work

Tudo de IA

find an offline way to engage with your community through events, conferences, local meetups, and other non-social media engagements because--despite how connected we are--word of mouth/personal referral is still the best way to get clients in any service industry.

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Crescer sem as redes sociais

The first way the game is rigged is that we’re playing a game that wasn’t designed for us.

Tara McMullin • The game is rigged (rethinking the creator economy)

Much of the mainstream business world is full of posturing. Most of the holistic and conscious world is full of collapsing.So many people though, seem to try to find a middle ground between collapsing and posturing. I want to suggest that the answer isn’t in the middle. It’s above. If you can imagine collapsing and posturing as end points on a... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

A writer is someone who notices something in the world and gives language to it. That’s the job. Notice, then name. AI doesn’t interfere with the noticing. The observations are still mine. The feelings are still mine. What’s changed is how I get from observation to language—and I’m not sure that part was ever sacred.

Fear of Missing AI

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