Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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In this new paradigm, the question becomes less about what AI can do and more about how we choose to use it, what we allow it to replace, and what we choose to preserve as uniquely human.

Katie Parrott • The Past: A Brief History of Knowledge Work

Tudo de IA

The second way the game is rigged is how these platforms manipulate unpaid labor.

Tara McMullin • The game is rigged (rethinking the creator economy)

In the runup to Covid, and certainly ever since, you could summarize the meta with one word: email. Email is the one distribution pipeline that isn’t owned by some mega-corporation. It gave publishers a direct method by which to communicate with users.

AI Is Breaking Media. Here’s How Publishers Can Survive.

Mundo da Newsletter

But if you sell a service, your clients will pay you to save them the effort of having to do something themselves.

If you sell a strategy, your clients will pay you to save them the time of having to learn how to do something themselves.

7 Keys To Getting The Right Clients As A Solopreneur

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What Is Ethical Marketing?

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marketing and

Alerts

Alerts are shorter newsletters designed to let readers know when a new, specific type of content is published. Breaking news alerts from newsrooms about can’t-miss big stories are the most common.

Dan Oshinsky • Article

Mundo da Newsletter

With each type of email, consider what metrics you want to use to measure success. For a Traffic-driving newsletter, you’ll probably track clicks or time on site after someone clicks. For Destination newsletters, clicks aren’t as relevant, so you may want to look at reader feedback or surveys to understand what’s working. If you only use one... See more

Dan Oshinsky • Article

Mundo da Newsletter

The problem with most marketing parlance is that it's dehumanising. The language causes marketers to think of people not as human beings with real human needs, but as a resource of potential consumers to be manipulated into parting with their money. The task of marketing becomes a left-brain, ‘control and numbers' exercise instead of a human

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Luckily, there’s an easily accessible antidote to imposter syndrome. It is simply to be yourself, and to be so deeply committed to a purpose that what matters is not how you appear to others but what is actually served.

Nilofer Merchant • The Power of Onlyness

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