Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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To be a thought leader – be a leader with vision and purpose

Tim Prizeman • The Thought Leadership Manual

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Why the Internet Isn’t Fun Anymore

Kyle Chayka newyorker.com

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But, if we just focus on blindly selling everyone we might, out of the misguided assumption that we can help everyone, we will end up with a lot of clients who aren’t a good fit. And working together will be a living hell producing mediocre to poor results and have them warning people against hiring us.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

2016: Instagram algorithm total change

In July 2016 Instagram publicly stated that their algorithms were changing because people missed 70% of posts. The sequence of posts became determined by the following factors:

Likelihood that the content is interesting for users

Relationship with the user posting (whether you are relatives, friends or

Andrey Kozinskiy • How the Instagram Algorithm Works in 2024 and how to beat it?

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Data

Human beings are not inherently indecisive.But, if you believe it, you might just become inherently pushy and hard to be around.

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Knowledge work rarely follows linear patterns. Our most valuable contributions often come from reflection, seemingly "unproductive" conversations, exploration of dead ends, and invisible mental processing.

Katie Parrott • AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’

Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions. Thought leadership needs to be educational and ideally provocative; content marketing can simply be fun or entertaining.”2

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

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Users are slowly beginning to turn away from social media as a source of great content; a recent Pew report found that about 48% of people get their news from social media, which is a huge number but still down 5% from even a year ago. More creators are forging multi-platform, independent careers, which can make it hard for audiences to find them.... See more

David Pierce • Spotify for Readers: How Tech Is Inventing Better Ways to Read the Internet

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Exist, not exit.

I’m no transhumanist or accelerationist, but I am however interested in adaptation and resilience over rejection and denial. We could be a lot happier, healthier and again productive if we allocated a fraction of our time and energy on conditioning ourselves to new environments and ideas, instead of fervently stressing to avoid... See more

Matt Klein • Unplugging Is Not the Solution You Want

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