Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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REDEF ORIGINAL: Age of Abundance: How the Content Explosion will Invert the Media Industry

Tal Shachar redef.com

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It’s not enough to define the problem or issue; thought leadership should guide the reader.

Paul M. Kaplan • Essentials of Thought Leadership and Content Marketing: Boost Your Brand, Increase Your Market Share, and Generate Qualified Leads

Liderança de Pensamento

Types of partnerships: 1) foundational - without these partnerships, you business could not operate; 2) product partnerships - less critical partnership that offer additional features and value pros to end customers without building from scratch; 3) platform - a partnership that adds users to your ecosystem

Erik Torenberg • Cristina Cordova (ex Head of Platform & Partnerships at Notion)

Hub Marketing

Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Tad Hargrave marketingforhippies.com

non-coercive marketing and Future of Marketing and Advertising

“The stream has dominated our lives since the mid-2000s,” Caulfield says. But it means people are either posting content or consuming it. And, Caulfield says, the internet as it stands rewards shock value and dumbing things down. “By engaging in digital gardening, you are constantly finding new connections, more depth and nuance,” he says.

technologyreview.com • Digital Gardens Let You Cultivate Your Own Little Bit of the Internet

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If there’s one thing that I’ve learned, it’s that if you try to use AI out of the box, you’re going to have a bad time. These tools are powerful, but they don’t come preloaded with the context that makes content good. If you want AI to produce work that aligns with your goals—whether it’s high-quality thought leadership, brand-aligned marketing, or... See more

Katie Parrott • AI Turned Me Into a Content Agency of One

Tudo de IA

Marketing emails

Finally, there are Marketing emails. These are explicitly designed to sell something or promote something.

Dan Oshinsky • Article

Mundo da Newsletter

The art of building trust and getting people to give you permission to be added to your list is one of the most important ones you can develop.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Filterworld: Algorithm cleanse

Kyle Chayka kylechayka.substack.com

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