Ana Fragoso
@anapaulafragoso
Ana Fragoso
@anapaulafragoso
success comes when you intentionally focus on moving your audience from rented and earned media to your owned media.
Your business becomes a movement, a place where people feel they belong, a conduit for like-minded people seeking to effect change.
Conscious marketing is about ensuring your marketing activities are aligned with your higher purpose — the why behind what you do. It's about taking a cause leadership approach and bringing your industry along with you
... See moreBecause marketing is the selling of ideas, and ideas create feelings, and feelings impel people to take action, marketing is extremely powerful.
Thought leaders are people on the forefront of the ideas in their niche. They are the ones who are identifying trends and naming the things that are happening in a field that remain as-yet unnamed.
‘thought leader’: a knowledgeable and influential person whom clients trust and turn to for advice – a very powerful position to be in.