Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

All cardsCollections

You’re standing in a spot in the world that only you stand in, a function of your history and experiences, visions, and hopes. From this spot where only you stand, you offer a distinct point of view, novel insights, and even groundbreaking ideas.

Nilofer Merchant • The Power of Onlyness

Liderança de Pensamento

But if you sell a service, your clients will pay you to save them the effort of having to do something themselves.

If you sell a strategy, your clients will pay you to save them the time of having to learn how to do something themselves.

7 Keys To Getting The Right Clients As A Solopreneur

Sendo empreendedora solo

How?- Study empathy- Make your business more welcoming- Acknowledge them for how hard and painful it feels for them to be going through their situation. Honour that. Respect that.- Slow down on giving advice.- Practice restating what you hear them say.- Get empathy: . If there’s an area of your life where you feel no one understands you, find... See more

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Tad Hargrave marketingforhippies.com

non-coercive marketing and Future of Marketing and Advertising

When people feel safe around and understood by you they will tell you the truth about what’s ailing them which will allow you to make a better diagnosis which will mean you produce better results for them which will leave them more happy and telling more people about how great you are.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

“Confidence isn’t the assurance of a successful outcome, it’s the willingness to try.”

Suzanne Chadwick • Play Big, Brand Bold: It's Your Time to Step Up, Show Up and Stand Out!

Sendo empreendedora solo

Posturing is the other side of the coin.Posturing is when we puff ourselves up and try to seem more successful and confident than we actually are.Posturers talk a good game. They talk a lot about their big goals and visions for the future. It can be incredibly enticing. But usually nothing happens. Because to make big things happen, they need to... See more

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Your job as a thought leader is to think, sell, and deliver.

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

Liderança de Pensamento

Because the fear conjured by marketing is ultimately an illusion, what such marketing promises to deliver is also an illusion. And because it can never deliver, using fear in marketing can never build loyalty, connection or trust. And when these precious things are absent in a society, we become dissociative, cynical, apathetic and unhappy souls,

Nilofer Merchant • The Power of Onlyness

7 Keys To Getting The Right Clients As A Solopreneur

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Suzanne Chadwick • Play Big, Brand Bold: It's Your Time to Step Up, Show Up and Stand Out!

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell