Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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This number might be hard to believe, but 93% of creators surveyed said that being a creator has negatively impacted their lives. (And that point, it’s probably worth asking, “Well, why would anyone become a creator? Or stay a creator?” And that’s a fair question. I guess it’s the same reason people keep playing the lottery: the potential upside... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.

Ariel Renous • The Future of Social

O futuro das redes

The future of the internet that most excites me is also, in many ways, a snapshot of its past. It’s a place where the Neil Gaimans of the world don’t need to feed their thoughts into an engagement engine, but can instead put out a virtual shingle on their own small patch of cyberspace and attract and build a more intimate community of like-minded... See more

Brad Borland • Neil Gaiman's Radical Vision for the Future of the Internet - Cal Newport

Crescer sem as redes sociais

Value Newsletter (VNL)

Newsletters are sent manually as broadcasts (although they can be automated within a sequence, but for most people, sticking to broadcasts is the best option and simplest to implement).

The newsletter is a vehicle through which we provide ongoing value.

A VNL has no endpoint. Its value creation effects are constant and... See more

Mundo da Newsletter

Marketing emails

Finally, there are Marketing emails. These are explicitly designed to sell something or promote something.

Dan Oshinsky • Article

Mundo da Newsletter

Whether we are marketers or consumers, each of us has a fundamental relationship with others that colours all our perspectives, decisions, values and actions. As marketers, when we see others as separate from ourselves, they become depersonalised and generalised. They cease being individuals and turn into numbers, demographics and statistics. When

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Conscious marketing is based on the principle that a conscious approach to capitalism and business must prevail.

Carolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing

Everyone” doesn’t have a newsletter already, even though that’s how it feels. (Truly hilarious from the vantage point of 2024.) It’s ok to do things your own way. Consistency matters and will buy you a lot of freedom to deviate when you feel like it. You should not only ignore the most common advice you get — to sell banner ads or sponsorships, to

Mundo da Newsletter

With each type of email, consider what metrics you want to use to measure success. For a Traffic-driving newsletter, you’ll probably track clicks or time on site after someone clicks. For Destination newsletters, clicks aren’t as relevant, so you may want to look at reader feedback or surveys to understand what’s working. If you only use one... See more

Dan Oshinsky • Article

Mundo da Newsletter