Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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Gina told me she was excited to see evidence of a shift in how creators build businesses they have more control over. These are “independent” creators—folks building their own platforms and communities. According to Gina, the research shows that there are 4 characteristics of this new way forward:1) Independent creators own their data rather than... See more

Tara McMullin • The game is rigged (rethinking the creator economy)

The secret for being a successful thought leader is: Repetition!

Tim Prizeman • The Thought Leadership Manual

Liderança de Pensamento

If we are willing to accept that we have no idea if others need what we’re offering and we let go of the idea that deciding is hard then what we’re left with is that some people decide to work with us and some don’t.We can see potential customers as capable human beings who are in the process of making difficult decisions. Some of them will be a... See more

Tad Hargrave • "But aren't people indecisive?" - Marketing For Hippies

Why the most valuable newsroom KPI is no longer reach but belonging | The Audiencers

Run your business like a business and not like a self-validation tool.

Suzanne Chadwick • Play Big, Brand Bold: It's Your Time to Step Up, Show Up and Stand Out!

Sendo empreendedora solo

Exist, not exit.

I’m no transhumanist or accelerationist, but I am however interested in adaptation and resilience over rejection and denial. We could be a lot happier, healthier and again productive if we allocated a fraction of our time and energy on conditioning ourselves to new environments and ideas, instead of fervently stressing to avoid... See more

Matt Klein • Unplugging Is Not the Solution You Want

Crescer sem as redes sociais

Marketing emails

Finally, there are Marketing emails. These are explicitly designed to sell something or promote something.

Dan Oshinsky • Article

Mundo da Newsletter

This number might be hard to believe, but 93% of creators surveyed said that being a creator has negatively impacted their lives. (And that point, it’s probably worth asking, “Well, why would anyone become a creator? Or stay a creator?” And that’s a fair question. I guess it’s the same reason people keep playing the lottery: the potential upside... See more