Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

All cardsCollections

Why the most valuable newsroom KPI is no longer reach but belonging | The Audiencers

In the book Thought Leaders we explain the rise in thought leadership and provide the nine essential skills that thought leaders demonstrate.

Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want

Liderança de Pensamento

The cornerstones of empowerment are marked by three essential elements: truth, time and space.

When we create anxiety and impose pressure on our customers to make decisions faster than they are able to process the 'truth', we are disempowering them.

Crowding our customers with too many confusing choices, too much hyped-up balderdash, or screaming at

Lynn Serafinn • The 7 Graces of Marketing: How to Heal Humanity and the Planet by Changing the Way We Sell

Authority is developed through commitment and knowledge.

Sally Hogshead • How the World Sees You

Liderança de Pensamento

I’ve come to think about AI’s role in my work in six parts, which correspond to the six parts of my workflow:

As a “second brain”

As a thought partner

As a first draft factory

As a first set of “eyes”

As a content multiplier

As a product manager

Katie Parrott • AI Turned Me Into a Content Agency of One

Tudo de IA

Types of partnerships: 1) foundational - without these partnerships, you business could not operate; 2) product partnerships - less critical partnership that offer additional features and value pros to end customers without building from scratch; 3) platform - a partnership that adds users to your ecosystem

Erik Torenberg • Cristina Cordova (ex Head of Platform & Partnerships at Notion)

Hub Marketing

Why the Internet Isn’t Fun Anymore

Kyle Chayka newyorker.com

Crescer sem as redes sociais

The Social Media Death Spiral

open.substack.com