Ana Fragoso

@anapaulafragoso

Slow Marketing, Slow Business and how slow movement and conscious marketing can impact the way we market ourselves and do business, have been my research subject for 4 years now. I believe that consciousness and self knowledge are deeply connected to the way we build businesses and its totally possible to use it to have a business that thrives in the long term. I'll be curating content that inspires me to keep moving towards this reality, and proving that it's possible!

anafragoso.com

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A writer is someone who notices something in the world and gives language to it. That’s the job. Notice, then name. AI doesn’t interfere with the noticing. The observations are still mine. The feelings are still mine. What’s changed is how I get from observation to language—and I’m not sure that part was ever sacred.

Fear of Missing AI

Tudo de IA

The Third Alternative – Composure:

Tad Hargrave • collapse, posturing and composure - Marketing For Hippies

The internet stage is more crowded. Attention is more expensive. Making one's voice heard has gotten harder. The good days of cheap Facebook ads are behind us. Turning users into contributors and advocates is a hard-to-crack but high-rewards marketing strategy. Community is the new Moat.

Ariel Renous • The Future of Social

O futuro das redes

When people feel safe around and understood by you they will tell you the truth about what’s ailing them which will allow you to make a better diagnosis which will mean you produce better results for them which will leave them more happy and telling more people about how great you are.

Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies

Here is probably where everything starts: ad-driven platforms (Facebook, Instagram, Youtube) only reward top creators. Mid and small-size creators are left out - no matter how engaged their audience is. Long story short, mid and small-size creators desperately need new tools to engage and monetize their community.

Ariel Renous • The Future of Social

O futuro das redes

Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.

Bob Burg • Endless Referrals, Third Edition

Hub Marketing

Nothing provides more immediate Authority than earned media, and, as a result, many people make the mistake of putting all their eggs in this single basket, which is very dangerous, because you don’t have direct control over media going out. Think about it; with earned media you have to rely on someone else to do something for a message to go out.

Adam Witty • Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant

O futuro das redes and Liderança de Pensamento

Everyone” doesn’t have a newsletter already, even though that’s how it feels. (Truly hilarious from the vantage point of 2024.) It’s ok to do things your own way. Consistency matters and will buy you a lot of freedom to deviate when you feel like it. You should not only ignore the most common advice you get — to sell banner ads or sponsorships, to

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Towards Small-Scale Social

notes.hyperlink.academy

Crescer sem as redes sociais