Agalia Tan

success is defined by affinity with the new constant presence that personality brings to a platform. The more time that audiences spend with personalities across different platforms, the more content they may seek out, and the more concrete that streamer’s brand becomes to a viewer navigating a very fragmented, busy environment.

When we’re little, we’re fed the myth that as we get older, our sense of self will solidify. But it might be more accurate to say that getting older means getting comfortable with the contradictions of who you are, who you’ve been, and the many iterations you might become.

Commodities are interchangeable (who can tell the difference between a Polo and a Tommy Hilfiger shirt if it wasn’t for the logo?); merch was a unique expression of a specific time, place, community, and context

Many of us spend our lives pursuing private acceptance through external success. But no matter the award or honor, our inner doubts will remain. True acceptance comes from inside us. It takes asking ourselves challenging questions like: What do I want from my work? What’s most important about it to me ? How would I create my work differently if I... See more

Now comes the real work—the intelligence after intelligence.

Not artificial. Not emotional. Not even intuitive.

What we need is an evolved cognitive layer. Less about control. More about code-switching—between logic, emotion, myth, and cultural frequency.

This is not a soft skill. It’s a survival trait.