Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
always remember the audience, and who you do NOT serve
Not only do we tend to rewrite our memories according to the narratives we believe in at the moment, we are also easily influenced by word choices e.g. using the phrase ‘a car that zoomed past’ versus ‘a car that drove past’ can cause us to believe different things.
Memory is less so a recording or a catalogue, but more like vapour.
How can we reclaim data as a tool for clarity instead of submitting to its chaos?... See more
Just because we can measure everything doesn't mean we should. Digital media gave way to instant metrics which led to instant expectations on results but a CTR, a bounce rate, or even a conversion doesn’t always tell the whole story. The obsession with short-term,