Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
bio.site
1.4. The largest cultural segment in any society is the “mainstream,” although it may represent a plurality rather than a majority.
1.4.1 The “average” person in any society belongs to this taste world as it requires no specialized knowledge, nor has very high barriers to participation. Tastes can be acquired through ambient absorption — e.g.... See more
1.4.1 The “average” person in any society belongs to this taste world as it requires no specialized knowledge, nor has very high barriers to participation. Tastes can be acquired through ambient absorption — e.g.... See more
Culture: An Owner's Manual • Culture Is an Ecosystem: A Manifesto Towards a New Cultural Criticism
seeds and ambient culture
Could we say that the mainstream is pretty much ambient culture — where you’re merely a passive receiver, you don’t choose but simply pander to the plurality? Is this too the effects of filterworld - where it converges to homogenity?
Continual discernment is key
30 Lessons From Art / Business / Life — Kening Zhu
Rick Rubin talks about hidden rules that hold us back:
"It’s a healthy practice to approach our work with as few accepted rules, starting points, and limitations as possible. Often the standards in our chosen medium are so ubiquitous, we take them for granted. They are invisible and unquestioned. This makes it nearly impossible to think outside the... See more
"It’s a healthy practice to approach our work with as few accepted rules, starting points, and limitations as possible. Often the standards in our chosen medium are so ubiquitous, we take them for granted. They are invisible and unquestioned. This makes it nearly impossible to think outside the... See more
Brain Food: Greats Don't Wait
Novelist Ernest Hemingway on acting with confidence while living with humility:
"Be humble after but not during the action."
"Be humble after but not during the action."
3-2-1: On acting with confidence, the different types of age, and the importance of momentum
If you watch him actually talk about music, even when he was young, it seems like he's more of a Tyler the Creator type of oddball who wanted to splice electric guitar into a hip hop beat and make memes, and they forced him to be a pop product instead. I'm having a hard time holding it against him when he finally switches up and seems to be making... See more
sfgate • Justin Bieber’s Coachella set was really weird
Many hours are spent debating the following:
Positioning, Company vision, Company mission statement, Core belief, Brand truth, Brand archetype, Brand map, Brand strategy, Tone of voice, Manifesto to demonstrate the tone of voice, Brand attributes, User personas, Key insights....
Even when agreement is reached on any of the above, the problem with... See more
Positioning, Company vision, Company mission statement, Core belief, Brand truth, Brand archetype, Brand map, Brand strategy, Tone of voice, Manifesto to demonstrate the tone of voice, Brand attributes, User personas, Key insights....
Even when agreement is reached on any of the above, the problem with... See more
