Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Interactions with brands are becoming just like interactions with other users. This is an example of dark social for brands, and how brands are humanising themselves / reaching out to their fans and establishing brand affinity.
A move from public broadcasting to private sharing
medium is the message
you earn the right to have a Rolex by doing something, not just mere consumption and ownership of something. Ownership goes deeper
post-authenticity
the perils of overplanning