Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
"Social media doesn’t let us actually absorb the information we consume. We’re blasted with low-context content and given no time to reflect on what we’ve just consumed before the next video starts to play. Functionally, it’s the same as junk food – we absorb the message straight into our psyche without vetting it, contextualizing it or reflecting on what we just consumed.
I recently watched a TikTok summarizing an article that was summarizing a documentary that was summarizing a trial. While there was some insight in there, it’s worth pausing and asking if this information is strategically valuable to me or if it is just interesting. Am I actually educating myself or just entertaining myself? Is this rare information or insight that will help me cultivate a deeper, valuable understanding or is it actually “junk food” for my brain? I didn’t get the chance to ask myself these questions in the moment, I just scrolled to the next video – and therein lies the truth.
What we ought to do instead is chew our food. Take the time to process the information, ideas and concepts on our screens. Would we be better served to consume less but process it more? I think so.
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