Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
bio.site
Yet, despite this abundance of enthusiasm for cultural research, it often feels like it’s easier than ever to slip into the gravity well of banality. Cookie-cutter essays optimized for algorithmic engagement. Hot takes stripped of depth. Fleeting fads interpreted as extreme, paradigm-shifting hyperbole. We resort to dramatic binaries, either... See more
Research as a form of pattern disruption
oof and
Comment “strategy” for the full 30m video on modern brand strategy @spr.ezza and I filmed with Air, featuring our friends @andjelicaaa and @craighillcompany
instagram.comNot by optimizing for optionality—that cult of keeping doors open that has dominated career discourse for far too long—but by doing the opposite. By closing doors. By choosing the one thing that makes you come alive, and going so deep into it that joy and intensity become indistinguishable. Liu won because she stopped optimizing and started wanting... See more
Tom White • Rick Rubin Is the Future of Work
tapping into fan moments like these can help transform a release into a broader cultural event rather than a routine promotion
BTS’ ‘Arirang’ Comeback Is Shaping a Fan-Driven Marketing Play
I quote him at length because his thinking deserves the room.
Tom White • Rick Rubin Is the Future of Work
Studies are showing that young men are leaning more conservatively with their political beliefs, while women are leaning on the more progressive side, but I sometimes wonder if this is skewing our perception of each other? Let me know if this resonates I’m so curious #relationships #genz #romance #straightwomen #fyp
charli chatstiktok.comhe’s also like a thought experiment: what if all you cared about was content? What if you didn’t give a fuck about anything or anyone, totally disregarded the future, and just “maxxed”? How far could you go? I am, perhaps to an unproductive degree, darkly fascinated to see how far he can go because the distance he travels will be an exact... See more
Aidan Walker • Clavicular and Fuentes
On Clavicular
