Making (terrible) things, it turns out, is easy. A bit of effort is all I – and most normal people – ask; in a superabundant world, it’s the effort of
We’re calling it Advocative Marketing: creating brands that people actively want to represent, recommend and bring into their own worlds. You can see
Editing is a heightened level of sensitivity to the way your heart and mind is reacting. -Adam Moss
here’s where the slop critics go wrong: the implicit model is that authenticity requires unassisted human output, and this argument falls apart with a
“Shit that arrives at the speed of light is still shit when it gets there” – David Abbott.