Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
bio.site
Interactions with brands are becoming just like interactions with other users. This is an example of dark social for brands, and how brands are humanising themselves / reaching out to their fans and establishing brand affinity.
A move from public broadcasting to private sharing
Best practices are rarely the best — they're mostly just cargo cult common practices.
And as more people adopt them, the more mediocre they become.
The best is usually what most people aren't willing to do.
And as more people adopt them, the more mediocre they become.
The best is usually what most people aren't willing to do.
Jason Fried • Tweet
how we interact with AI systems will shape what they become.
Link
medium is the message
With the help of the J. Walter Thompson advertising agency, Rolex broke into the American market, expanding its scope of achievements to include Cabinet meetings and mere business dinners. “Wherever historical decisions are made,” a 1956 ad boasted, the watches on wrists “will most likely have been made by Rolex of Geneva.” Men (and women) aren’t... See more
Rolex Opened a College—and It’s as Selective as Harvard
you earn the right to have a Rolex by doing something, not just mere consumption and ownership of something. Ownership goes deeper
It turns out that the aesthetics of authenticity-less culture are less about acting basic and more about playing up the genericness of the commodity as an aesthetic category.
Toby Shorin • After Authenticity
post-authenticity
the way we sell ideas in the first place. Concepts are much harder to make fun than executions. They also are most open to interpretation, turning future rounds of review into wrestling matches between difference in expectation.
We spend so much time thinking about the big idea, the joy of the output suffers.
We spend so much time thinking about the big idea, the joy of the output suffers.
ESTRATIJIRONES vol 156.
the perils of overplanning
Earlier this year, Dirt contributor Michelle Santiago Cortés wrote about “yearnposting”, examining the trend of Instagram and TikTok content for people that “want to be devastated (in a good way).” These posts, “combine the warmth of a wholesome meme with the hope of a motivational post and the raw emotion of a trauma meme,” like a video by noted... See more