Agalia Tan

And if I’m honest in the work, maybe I could be honest as a person. Maybe.

Don’t just accept things as they are—challenge them, reshape them, make them better. Whether it’s in your industry, your community, or your own life, be the one who dares to push for what could be, rather than settling for what is. Because real change doesn’t happen by accident—it happens because someone like you decided to make it happen.

Emile Durkheim’s notion of “collective effervescence,” the ecstasy shared by participants in music, sports, dancing, or spirituality. Rosa believes that attuning ourselves to this intense feeling of invigorating camaraderie is a necessary alternative to measuring, mapping, analyzing, and exploiting the world. In this sense, resonance is the interpe... See more

The core idea is to explore the emotional dimension of songs and pieces of music by putting together a judicious sequence of personal narratives related to hearing or performing the work in focus.

One of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes. For a brand like MSCHF, success might not always come from money—sometimes, it comes from products that reinforce how they want to articula... See more