Agalia Tan

As the LLM market structure stabilizes, the next frontier is now emerging. The focus is shifting to the development and scaling of the reasoning layer, where “System 2” thinking takes precedence. Inspired by models like AlphaGo, this layer aims to endow AI systems with deliberate reasoning, problem-solving and cognitive operations at inference time... See more

Some projects benefit from early action. If you're writing a book, it's easy to spend a lot of time brainstorming titles and dreaming up an outline, but it's better to simply write. The book discovers itself as you go. Yes, you'll need to go back and organize things, but this is easier to do once you have material. The key is to act first and then ... See more

The process of reducing a briefing requires great courage, rigor and repertoire.

You have to make brave choices and say a thousand times more No’s than Yes’s.You have to respond rigorously to the problem that you’re trying to solve.You have to have a vast repertoire of references in and outside Advertising in order to get to fresh thinking - and tha... See more

“Look, we’re all humans here—let’s just talk to each other plainly,” said Mark Weinstein, chief marketing officer of Hilton

Digital gardens believe slow time is beautiful. They are designed to support us in reclaiming our time rather than being organized by it. Digital gardens reject the information highway for the clock where minutes are the lengths of easeful breath.

"The quality of your thoughts is determined by the quality of your reading. Spend more time thinking about the inputs."

Coherency can be described as being logical, well-organized, and easy to understand. Consistency is always acting in the same way or of the same quality. Coherency allows for experimentation and spontaneity, where the idea of consistency in brand-building can create rigidity that prevents breakthroughs.

Absolute success is luck. Relative success is choices and habits.

A New Cohort of Agentic Applications

With Generative AI’s budding reasoning capabilities, a new class of agentic applications is starting to emerge.

What shape do these application layer companies take? Interestingly, these companies look different than their cloud predecessors:

• Cloud companies targeted the software profit pool. AI companies target

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