With Instagram there was the idea that my life is constantly available for perception and evaluation by other people. I had these thoughts: I’d upload a photo and then I’d view my Instagram story and try to pretend to be somebody else—a stranger—and imagine how they’d see me. I’d be trying to present myself to be legible in a certain way to complet... See more

The mass market is dying. There is no longer one best song or one best kind of coffee. Now there are a million micromarkets, but each micromarket still has a best.

“Our only goal when we started was to make anything we wanted and only what we wanted.”

There are many kinds of value. Time, space, personal freedom. Monetary worth is only one. You choose what holds the most weight.

It occurs to me, much later than it occurred to the archivists, that we have never possessed such a complete and damning record of our past interactions. I can tell you every college scholarship I never got. Every sale at The Gap for the past 18 years. Every flight I’ve ever taken, anywhere in the world. Most grocery lists, news alerts, heartbreaks... See more

My latest column at The New Yorker is about the revenge of homepages: Why we're turning toward individual websites as the platform era of the internet continues to disintegrate.

I started working on this piece because I've found myself going to homepages more often. It's a way to get a controlled, curated look at what a publication offers, and a ch... See more

You see, all strategy is defined by movement. Regardless of whether you are a planning fundamentalist or, like me, a proponent of more adaptive methods, the point of the strategic exercise is to move the organization. The difference between the two schools of thought is that while adaptive strategy is concerned with direction, strategic planning ob... See more

the more we have the confidence and ability to make things from what we already have, the less we feed the capitalist system that doesn’t care about us or the people making our stuff or the planet that our rampant consumerism is actively making uninhabitable.