language is power
But words are a lossy medium for describing rich, multidimensional ideas. To use a word is to borrow its relevance, but also to inherit its baggage.
Sari Azout • Umm, I Guess We’re Talking About Taste Again
For an idea to spread, you need something people can repeat at dinner, put in a pitch deck, tweet without thinking too hard. These words function as compression algorithms. They take something complex and reduce it to a unit that can be easily transmitted, repeated, monetized.
Sari Azout • Umm, I Guess We’re Talking About Taste Again
" Language is never neutral. It reveals and conceals, restructures, rewilds, enchants, and shapeshifts."
The Library
Sommeliers are required to engage with source material – wine’s essence – and grapple with “percepts” or a viewpoint formed during direct encounters. They must identify a wine’s qualities, effects, relations, and when, where and how it was made. And at their best, name the winemaker, specific vineyard, environmental conditions and precise vintage... See more
Matt Klein • Reality Somms: How to Cultivate A Discipline of Knowing What’s Real
// the naming of things // subliminal by leonard mlodinow
Absorb or create a critical vocabulary
If you don’t have any vocabulary for a medium, then the film or song or dish simply appears as a blur of impressions, it’s hard to draw lines and isolate the particular areas and causes of enjoyment. So, having a better vocabulary for a given medium doesn’t just make you sound smart, it increases the... See more
If you don’t have any vocabulary for a medium, then the film or song or dish simply appears as a blur of impressions, it’s hard to draw lines and isolate the particular areas and causes of enjoyment. So, having a better vocabulary for a given medium doesn’t just make you sound smart, it increases the... See more
Sasha Chapin • How to like everything more - by Sasha Chapin How to like everything more
And it likely isn’t a coincidence that the category leader of a hyper technical category has a tech oriented name. “Claude” et al make the technical feel less threatening, but the threat is also tied to perception of capability
Stratscraps v167.
well-arranged words rearrange reality.
Visakan Veerasamy • Tweet
Is it clear to you when a trend forecast is coming from amateurs versus the professionals?
ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right... See more
ES: I mean, no. I think an amateur and a professional have kind of an equal chance at hitting the nail on the head. True flashes of cultural insight happen where you’re lucky enough to just put the right words against the cultural phenomenon at the right... See more
