Xuanling11

There are 3 characteristics of MMOs:  Tutorial systems, Navigation/curation platforms (like a Web3’s Steam Workshop or App Store),  Competitive/collaborative incentives.

Value matrix: Value matrix is a useful framework that we can use for this purpose. Value matrix defines various persona present in the buying process, their business problems, corresponding product solutions/values, and catered messaging for each persona.

Mark Gainey and Michael Horvath, cofounder of Strava practically wrote the playbook for going after a small niche first with their pre-2000 bubble startup Kana Communications and later with Strava.

Picking the right niche: they had to start with an underserved niche with a high propensity to pay and work their way downwards.

Grass roots recruiting:

... See more

Calm is one of those companies that seems obvious in hindsight. When they got started in 2012, there were already 20m American who practice meditations and the Semel Institute of Neuroscience and Human Behavior at UCLA had a modestly popular meditation audio-files you could download on your MP3 Player/iPod. But when Alex Tew first came up with the

... See more

Ethereum has quietly enabled a system that allows companies to give ownership to all stakeholders — employees, customers and suppliers in addition to investors. For the first time, humanity has developed an economic organization system that fully aligns the goals of all those involved in the enterprise, and the potential is revolutionary.