Xuanling11

More than a decade ago, in 2011, a young artist Ivan Zhao graduated from one of the top Canadian universities: the University of British Columbia. As a self-taught programmer from a young age, Ivan opted not to get a formal education in programming, choosing to study cognitive science (with a minor in photography) instead. But soon after

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The year was 2006. A young Logan Green had just graduated from the University of California Santa Barbara who had taken on the job of a sustainability coordinator at his alma matter saw an announcement that would change his life forever. The Facebook meteoric rise coincided with Logan's last couple of years in university, and with the ability to

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In the running of a company of whatever size, the hardest thing to manage is usually this: the delicate balance between the necessity for centralized control and the equally strong need for employees to have enough autonomy to make maximum contributions to the company and derive satisfaction from their work. To put it another way, the problem is... See more

Here are steps to create your GTM strategy: Identify the buying center and personas -> Craft a value matrix to help identify messaging -> Test your messaging-> Optimize your ads based on the results of your tests before implementing them on a wide scale -> Understand your buyer’s journey -> Choose one (or more) of the four most common sales

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In this session learn the tactical components of a great GTM plan. In particular, we'll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.

Learn from Brightcove, PatientPing, and splashscore (Mavrck) about why it is important to get your go-to-market strategy and approach right, even if you have an amazing product. This video will help you understand the strategic framework that is needed to enter a market and occupy the dominant position. You will learn how to establish your brand... See more

Tutorial Systems of Web3: A great tutorial system for crypto would be one that teaches beginners how to safely purchase assets, rewards experimentation with different use-cases, allows easy visibility to all assets across wallets, while encouraging community-based interactions.