Xuanling11

In the running of a company of whatever size, the hardest thing to manage is usually this: the delicate balance between the necessity for centralized control and the equally strong need for employees to have enough autonomy to make maximum contributions to the company and derive satisfaction from their work. To put it another way, the problem is... See more

Calm is one of those companies that seems obvious in hindsight. When they got started in 2012, there were already 20m American who practice meditations and the Semel Institute of Neuroscience and Human Behavior at UCLA had a modestly popular meditation audio-files you could download on your MP3 Player/iPod. But when Alex Tew first came up with the

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In 2003, University of Virginia gaming roomies Alexis Ohanian (History Major) and Steve Huffman (CS major) were starstruck with the entrepreneurial dream. Their make-the-world-a-better-place idea at the time was a food-ordering app named mmm😋(MyMobileMenu). During their senior year, Steve's girlfriend told him that Paul Graham(PG) was coming to

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Traditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.

1. Find your niche. And trust me, your niche audience is likely bigger than you'd think.

2. Getting your first viral video. You usually can't plan for it, so create often.

3. Outsourcing vs. In-House Content: Should you hire a team of freelancers? Create content as a founder? Find someone internally? Really, it's up to you.

4. Stick with organic in

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