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Secondly, utilizing existing IRL communities and porting them over to Web3.  Lastly, utilizing crypto-native innovations that have P2P potential, like Martingale Shares.

Traditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.

In the last decade, blockchain technology and crypto have been laying the foundations for an alternative reality in which humans interact and organise themselves without the mediation of a third party. Crypto currencies are a US$2T asset today and billions of dollars are being traded globally without the need of a bank or intermediary, with... See more

DAOs seek to solve many of the most pressing problems that traditional companies face today thanks to cryptographic mechanisms and Social Tokens. By leveraging new technologies, they give freedom and power back to the person, and give back assets that individuals seek today and that traditional companies took away a long time ago.Incentives will... See more

Acquisition channel: Once we have identified our target audience, the next important task is to figure out the medium through which you will reach out to your audience, known as channels. The core element of a GTM is figuring out the right channels for your product. Channels could be both online (emails, SEO, Digital content, Digital ads) and

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