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Most people, when they think about innovation, start with the product. Instead, the innovator should start by figuring out an innovative method for getting products to customers. Most people, when they think about innovation, start with the product. Instead, the innovator should start by figuring out an innovative method for getting products to... See more

There's no doubt that this situation has been influenced by our recent past, with the seemingly endless stream of calamity and political strife. It's also influenced by how we see the future - and many people think the future is generally bad. I guess the crypto enthusiasts are just trying to maximize their bottom line or take refuge in ideologies... See more

 The core difference lies in how Web3 projects are owned and governed. In Web3, the roles of owners, users, and investors are less distinct and can sometimes overlap. The contributors to many Web3 projects consist of developers, team members, and enthusiastic community members—all working together to grow the project.

Traditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.

In this session learn the tactical components of a great GTM plan. In particular, we'll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.