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Working Americans turn to food banks as the Fed inflation battle drags on. The rise of food insecurity isn’t due to unemployment, but rather the persistent cost-of-living crunch faced by low-income and middle-class workers. Prices for groceries have soared nearly 28% over the past five years (that’s about how much food costs increased in the 15... See more

NO PAUSING // Now we’re at 20% IP, 20% perimenopause. Canyon Ranch is launching M/Power (wow, the names), a peri/menopause retreat. 3-nights and $7K later, 15 people will get “blood work, hormonal panels, and body composition scans” and daily group sessions covering sex, stress, and sleep. Book me in and I’ll report back.

The scientific fight over whether aging is a disease: WSJ looks at how a group of scientists, doctors, and entrepreneurs are advocating to classify aging as a disease, arguing that doing so could help speed up drug approvals for treatments targeting aging, rather than just age-related diseases, which could save millions on chronic disease spending... See more

SILVER BOWL // Silvers are all over the Super Bowl. It’s only February and already my predictions are coming true. Hellmanns cast Meg Ryan and Billy Crystal. Uber Eats paired Charlie XCX with Martha Stewart (Martha is busy!). And Willem Dafoe and Catharine O’Hara teamed up for Michelob ULTRA. The theme? Silvers are funny, sexy, cheeky, sporty,... See more

DEGROWTH FOR GROWTH // “Edging as a business strategy. It works.”—welcome to my favorite line of the week. Matt Klein reminded us all this week that it’s always better to keep them wanting more. A tried-and-true ‘edging’ strategy keeps products desirable enough for a successful revival.

SKI HEATS UP -> Offball // Halfdays, a ski brand you’ll hear more of as we approach the Winter Olympics, has partnered up with beauty brand, Ilia, on their new product launch—a moisturizer for cold climates. This content is fun. The whole launch is cool. I’m in

FARMING OUT SUSHI -> Taylor Lorenz // Before there was an AG-1 airport vending machine, there was Farmer’s Fridge. The fridges are now also in hospitals—brilliant and needed. And now they're ready to test their cold-storage chops by expanding into sushi. I’m both scared and excited.

Brand birthday piñatas = fun.

SEEK DEEPER // I can’t not address Deep Seek 1) AI is about to get cheaper 2) Things are moving faster 3) It’s still anyone’s game (if you act now). But also, someone please tell OpenAI it’s time for brand building. Not Boring by Packy McCormick and I are aligned. It’s how they win.