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SOBER SPORT // Ever since the World Cup went sober, non-alc and sports have been having a moment. Athletic Brewing is now the official non-alc beer sponsor for Arsenal. Which, at a glance, feels like nothing. But 2 years ago, this would have been unheard of, so it’s well worth noting.

More Americans take on a second job or side hustle. They come at a cost. By late 2024, 5.3% of U.S. workers held more than one job, the highest level since 2019. (This number might even be underestimated since self-employed people with more than one gig weren’t counted.) Multiple-job holders say they regularly sacrifice sleep, their mental health, ... See more

DEGROWTH FOR GROWTH // “Edging as a business strategy. It works.”—welcome to my favorite line of the week. Matt Klein reminded us all this week that it’s always better to keep them wanting more. A tried-and-true ‘edging’ strategy keeps products desirable enough for a successful revival.

SKI HEATS UP -> Offball // Halfdays, a ski brand you’ll hear more of as we approach the Winter Olympics, has partnered up with beauty brand, Ilia, on their new product launch—a moisturizer for cold climates. This content is fun. The whole launch is cool. I’m in

BLOOD BIOHACKING // We all have our feelings about the government right now but often what starts there trickles out. Ochuko Akpovbovboshared that the US military is exploring blood bio-hacking. “It's kind of like an automatic drug-delivery system”. Mark my words, someone will turn this into a beauty thing.

HEAVY STUFF // Hims & Hers is all gloom. Maybe it’s the impending ban on GLP-1 dupes? This ad is dark. The soundtrack says it all. It’s quite the opposite of their ‘approachable’ brand. Healthcare branding is getting more daring but ‘grim, docuseries-trailer’ is not the right direction.

Meet the Gen Zers who launched their side hustles before even starting high school—now they’re making a fortune as their own bosses. According to LinkedIn, the second-fastest growing job title for Gen Z grads is Founder. Nearly two-thirds of people aged 18-35 have either started or plan to start a side gig, with almost half saying they want to be t... See more

METHYLENE BLUE // I don’t know much about this YET but my wellness guru, Jenny Evans, can’t stop talking about Methylene Blue. Typically, whenever she says something it’s huge within the year. Consider yourself told.

CALL IF CANCELED // Ochuko Akpovbovbo shared (we all bought paid subs, yeh?) that cancel culture insurance is now a thing. “The policy includes a 24/7 hotline and a 60-day plan to manage negative media coverage.” But are they late? We’re entering an age where very little might get you canceled.