anu
@whatsanu
trend strategist
anu
substack.com
The scientific fight over whether aging is a disease: WSJ looks at how a group of scientists, doctors, and entrepreneurs are advocating to classify aging as a disease, arguing that doing so could help speed up drug approvals for treatments targeting aging, rather than just age-related diseases, which could save millions on chronic disease spending ... See more
Kirsten Green • The CQ | Why the Deepseek Chaos Spells Opportunity for Consumer AI
Driver :: Nature and
Brand birthday piñatas = fun.
Chris Danton • Pamela Anderson is a master class on rebranding
Year of The Snake swag: Hermes Mahjong sets. Fortune-telling cards. All of it.
Chris Danton • Pamela Anderson is a master class on rebranding
WRITING IT TOGETHER // This letter is 20% about IP today. A new blockchain platform, Incention, is making IP communal. Fan fiction is a huge industry, but hard to monetize. Now, creators can contribute to a franchise and get paid. The writer-director of Blade, David S Goyer is using it to launch a new sci-fi concept “Emergence,” about a universe “w... See more
Chris Danton • Pamela Anderson is a master class on rebranding
Meet the Gen Zers who launched their side hustles before even starting high school—now they’re making a fortune as their own bosses. According to LinkedIn, the second-fastest growing job title for Gen Z grads is Founder. Nearly two-thirds of people aged 18-35 have either started or plan to start a side gig, with almost half saying they want to be t... See more
Kirsten Green • The CQ | Why the Deepseek Chaos Spells Opportunity for Consumer AI
HEAVY STUFF // Hims & Hers is all gloom. Maybe it’s the impending ban on GLP-1 dupes? This ad is dark. The soundtrack says it all. It’s quite the opposite of their ‘approachable’ brand. Healthcare branding is getting more daring but ‘grim, docuseries-trailer’ is not the right direction.
Chris Danton • Pamela Anderson is a master class on rebranding
Driver :: Tech and
DEGROWTH FOR GROWTH // “Edging as a business strategy. It works.”—welcome to my favorite line of the week. Matt Klein reminded us all this week that it’s always better to keep them wanting more. A tried-and-true ‘edging’ strategy keeps products desirable enough for a successful revival.
Chris Danton • Pamela Anderson is a master class on rebranding
PAM PRIME // Pamela Anderson is giving a master class on repositioning. Being cast by Jacquemus. Check. An interview with the mother of reinvention, Martha Stewart (with stunning photography). Check. A great rebrand shouldn’t be predictable. But it should feel foretold. She’s nailing it.
Chris Danton • Pamela Anderson is a master class on rebranding
YouTube-famous, ultra-conservative, MAHA-loving, Candance Owens, is set on ending the ‘taboo of being a trad wife’. But just because she has a job, doesn’t mean you have to want one. Ironically, the leader of the anti-Girl Boss moment is a Girl Boss