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PAM PRIME // Pamela Anderson is giving a master class on repositioning. Being cast by Jacquemus. Check. An interview with the mother of reinvention, Martha Stewart (with stunning photography). Check. A great rebrand shouldn’t be predictable. But it should feel foretold. She’s nailing it.

FARMING OUT SUSHI -> Taylor Lorenz // Before there was an AG-1 airport vending machine, there was Farmer’s Fridge. The fridges are now also in hospitals—brilliant and needed. And now they're ready to test their cold-storage chops by expanding into sushi. I’m both scared and excited.

YouTube-famous, ultra-conservative, MAHA-loving, Candance Owens, is set on ending the ‘taboo of being a trad wife’. But just because she has a job, doesn’t mean you have to want one. Ironically, the leader of the anti-Girl Boss moment is a Girl Boss

NOT ENTRY LEVEL // Many successful businesses have been built on college-town economies. So when Emily Sundberg pointed to a new group, Study Hotels, catering to parents wanting “to stay somewhere nicer than traditional ‘college town’ spots” it felt smart. The website needs love, though, dear lord.

Office of the Surface shared these lymphatic drainage leggings. Want.

PERI PROTEIN // In an interview with Emily Sundberg, the co-founders of Perelel revealed they are launching a protein supplement for peri/menopausal-aged women. So smart. I’m bullish.

SKI HEATS UP -> Offball // Halfdays, a ski brand you’ll hear more of as we approach the Winter Olympics, has partnered up with beauty brand, Ilia, on their new product launch—a moisturizer for cold climates. This content is fun. The whole launch is cool. I’m in

HEAVY STUFF // Hims & Hers is all gloom. Maybe it’s the impending ban on GLP-1 dupes? This ad is dark. The soundtrack says it all. It’s quite the opposite of their ‘approachable’ brand. Healthcare branding is getting more daring but ‘grim, docuseries-trailer’ is not the right direction.