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METHYLENE BLUE // I don’t know much about this YET but my wellness guru, Jenny Evans, can’t stop talking about Methylene Blue. Typically, whenever she says something it’s huge within the year. Consider yourself told.

DEGROWTH FOR GROWTH // “Edging as a business strategy. It works.”—welcome to my favorite line of the week. Matt Klein reminded us all this week that it’s always better to keep them wanting more. A tried-and-true ‘edging’ strategy keeps products desirable enough for a successful revival.

NOT ENTRY LEVEL // Many successful businesses have been built on college-town economies. So when Emily Sundberg pointed to a new group, Study Hotels, catering to parents wanting “to stay somewhere nicer than traditional ‘college town’ spots” it felt smart. The website needs love, though, dear lord.

OH MY SHOPMY -> The Information // ShopMy, the affiliate link site (with great customer service) raised $77.5M and is now valued at $410M—wow. And no doubt Substack has helped. Ana Andjelicsaid it best: “The new rule of retail (and something surprisingly obvious): good quality at accessible price sells, powered by the new gatekeepers,... See more

The scientific fight over whether aging is a disease: WSJ looks at how a group of scientists, doctors, and entrepreneurs are advocating to classify aging as a disease, arguing that doing so could help speed up drug approvals for treatments targeting aging, rather than just age-related diseases, which could save millions on chronic disease spending... See more

SKI HEATS UP -> Offball // Halfdays, a ski brand you’ll hear more of as we approach the Winter Olympics, has partnered up with beauty brand, Ilia, on their new product launch—a moisturizer for cold climates. This content is fun. The whole launch is cool. I’m in

NO PAUSING // Now we’re at 20% IP, 20% perimenopause. Canyon Ranch is launching M/Power (wow, the names), a peri/menopause retreat. 3-nights and $7K later, 15 people will get “blood work, hormonal panels, and body composition scans” and daily group sessions covering sex, stress, and sleep. Book me in and I’ll report back.

WRITING IT TOGETHER // This letter is 20% about IP today. A new blockchain platform, Incention, is making IP communal. Fan fiction is a huge industry, but hard to monetize. Now, creators can contribute to a franchise and get paid. The writer-director of Blade, David S Goyer is using it to launch a new sci-fi concept “Emergence,” about a universe... See more