Brands

Customer brand trips > Influencer brand trips.

Year of The Snake swag: Hermes Mahjong sets. Fortune-telling cards. All of it.

Brand birthday piñatas = fun.

SILVER BOWL // Silvers are all over the Super Bowl. It’s only February and already my predictions are coming true. Hellmanns cast Meg Ryan and Billy Crystal. Uber Eats paired Charlie XCX with Martha Stewart (Martha is busy!). And Willem Dafoe and Catharine O’Hara teamed up for Michelob ULTRA. The theme? Silvers are funny, sexy, cheeky, sporty, spic... See more

PAM PRIME // Pamela Anderson is giving a master class on repositioning. Being cast by Jacquemus. Check. An interview with the mother of reinvention, Martha Stewart (with stunning photography). Check. A great rebrand shouldn’t be predictable. But it should feel foretold. She’s nailing it.

OH MY SHOPMY -> The Information // ShopMy, the affiliate link site (with great customer service) raised $77.5M and is now valued at $410M—wow. And no doubt Substack has helped. Ana Andjelicsaid it best: “The new rule of retail (and something surprisingly obvious): good quality at accessible price sells, powered by the new gatekeepers, affili... See more

SKI HEATS UP -> Offball // Halfdays, a ski brand you’ll hear more of as we approach the Winter Olympics, has partnered up with beauty brand, Ilia, on their new product launch—a moisturizer for cold climates. This content is fun. The whole launch is cool. I’m in