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examples of company communications done well. companies that stand out in how they communicate.
Full text from Jack Dorsey to Block employees via Insider: I want us to build a culture of excellence. Excellence in service to our customers, excell
GO DIRECT: THE MANIFESTO I. TRADITIONAL PR IS DEAD. For too long, founders have yielded control over their narratives to media and middlemen. Befor
The game has shifted, and the winning strategy with it. It’s no longer about understanding specialized details; it’s about grasping the high-level glo
What we do with our freedomThe examples of the excruciating etiquette of the aristocratic courts, the marriage market Rhimes dramatised, the civil ass
The workforce is splitting in two. Tech workers are either amplified by AI or shaken by it, and that divide shapes their feelings about work more than
Most AI backlash is economic anxiety coated in a veneer of social justice. Alfalfa farming consumes 19 times the water that data centers do; there’s n
“Diffusion lag” reflects a lack of product-market fit. Even AI optimists are still hitting practical roadblocks. That’s why detailed case studies are
Here are some things I’ve asked chatgpt recently: “why is Toblerone so popular at airport duty-free stores?” “give me a recipe for a chickpea tagine
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Start in the future and work backward
If you pay attention, you’ll see that today’s winning brands understand the customer’s story is the only one that matters. Your most important job as
Solving a problem for your user is great, but easing their cognitive dissonance can have a much greater emotional impact. There is likely something th
If there's any kind of lesson in all this, it's mostly some advice I want to give myself. The lesson is simply: speak up. It's OK to slip into advocac
look at how the word “community” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torche
to be truly radical is to make hope possible rather than despair convincing.
