Their Savior

Often times when you're having a difficult time making a decision, it's because you're conflating the decision itself with the implementation of the decision.

So it's pretty damn clear what you need to do, what the right decision is, because there's a constituency here that you're trying to optimize for. So in any organization, there's a human

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nd I

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read this great Nick Huber essay which

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is about how to start like a window

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cleaning or like a jet washing business

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and he kind of gives you the step by

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step. It's literally what I did. So I

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just bought like some secondhand window

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cleaning equipment. I was on my

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honeymoon watching um like window

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cleaning tutorials so... See more

Before starting to code your indie software product, gain experience in an industry you care about. Understand its dynamics, politics, needs, regulations, and everything that shapes the ecosystem. Your advantage comes from your expertise in the field. Successful indie hackers usually have a large following or are experts in their field. The best... See more

OpenAI, Twitter, Shopify: you depend on a much bigger business to run your own, and they don’t care much about you. They’ll allow you to work with them, but they’re not going out of their way to promote your things. You need your own distribution to be successful. This reminds me of Rob Walling’s stair-stepping approach: he suggests starting small... See more

All the

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businesses that I'd started before, I

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always just [ __ ] around way too much

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for way too long with stuff that didn't

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actually drive revenue. And I just told

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myself whatever I do next, I'm just

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going to shorten the period between

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starting and revenue as much as I like

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possibly can.

“ We have no chance of knowing whether we understand something until we test ourselves in some form. If we don’t try to verify our understanding during our studies, we will happily enjoy the feeling of getting smarter and more knowledgeable while in reality staying as dumb as we were. ”

- Sönke Ahrens, How to Take Smart Notes

“Dying is the most ordinary thing you will ever do but also the most radical. You will go from a living, conscious being to dust. Nothing in your life can possibly prepare you for such a transition. Like birth, dying has its own timetable and cannot be thwarted and so requires neither courage nor willingness, though both help enormously. Death... See more

The first point is about making effective decisions. The second is about making good ones. You might think they’re the same, but they are not. Decisions that bring immediate results, like closing a sale or filling a vacancy, may be effective, but they don’t necessarily lead to the things that truly matter in life, like trust, love, and health. Good

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