Ted Glasnow

A product without a monetization plan is a feature, not a company

Type of company: Marketplaces and platforms; Most common North Star Metric: Consumption growth

The efficacy of any marketing tactic comes down to data, creative, and logistics 

Good positioning sets off a set of assumptions about my product that are true. Bad positioning sets off a set of assumptions about my product that aren't true - leaving your sales and marketing teams to do the work of undoing the damage your positioning has already done

When Emil joined Uber, his role was scoped as "the external face to Uber"

When it comes to stategic planning, it is very important for leaders to write down and socialize priorities

We look at [the taxonomy of B2B marketplaces] in a couple of different ways. High-level, there are aggregators, managed marketplaces, channel marketplaces, vertical SaaS-enabled marketplaces, and then tech-enabled brokerages.

A wedge gives a startup a number of advantages over its competition—primarily driven by having a narrower, more precise focus: 1) With a more focused value prop, your pitch and sales process become quicker and easier, which drives more revenue that you can reinvest in growth and the product 2) With more customers, you can more quickly build social... See more