Ted Glasnow

Sales-led companies oen add a bottom-up self-serve product, primarily to drive lead gen

You made a comment about the data warehouse. I think it's the ease and ability to access what I call “gold standard data.” You might say source of record, whatever it is. To me, this is the gold standard that everyone should be using. The ease of getting that data other places and then doing things with it is the value of the modern data stack.... See more

The efficacy of any marketing tactic comes down to data, creative, and logistics 

Key not just to revenue but the rest of the business generally is seasonality.

Michael Porter...found that there are only tow paths to winning a market.

1. Operational effectiveness : Performing activities better than rivals 2. Differentiating: Performing activities differently, or performing different activities, thanrivals

To advance your career as a marketer, it pays to become a specialists in one channel

The most effective sales compensation plan at Flexport includes team based quota for managers (including the manager’s output), with no penalty for individual contributors underperforming. Additionally, managers were imcemtivized to drive long-term value by getting equity grants if they ramp new reps faster than average