Ted Glasnow

Globally, the latest numbers I've seen say something like 1% to 2% of all protein consumption is considered alternative protein.

The framework is made up of four steps:1. Context: Leadership shares a high-level strategy with Teams2. Plans: Teams respond with proposed plans3. Integration: Leadership integrates into a single plan, and shares with Teams4. Buy-in: Teams make final tweaks, confirm buy-in, and get rolling

Sunil has not found a way to make LinkedIn ads work. He thinks Google display ads give the most bang for your buck

The versatility of mycoproteins really allows companies to play in different arenas. Not only dairy alternatives and meat alternatives, but the neutral flavor profile allows it to go in lots of different directions. Like seafood applications, or turning it into a powder or a protein isolate, and then putting that into baking or snacking products. A... See more

Consumer marketplaces thrive on high frequency, and B2B marketplaces need tons of volume. 

It's...not just unions, but the municipalities, the planners, the permitting offices, the inspectors, the cities. They're all going to have an opinion and a view on us. We'll be under the radar for a little bit, of course.