Ted Glasnow

You can’t expect the organization to “just know” how to pull together a quarterly plan. Working without an agreed-upon framework can often be a recipe for disaster. 

To pick a wedge, find a large market and then:1. Pick a very narrow (and very painful) problem2. Pick a very specific segment of people to solve that problem for

With cold email campaigns, do things that don’t scale to stand out

‍Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.

Only three sourcing strategies account for every B2B company’s very early growth

you’ll first need to identify the two basic groups that will be involved in planning: the Leadership group and the individual Teams.

A lot of partnerships novices don't appreciate how important it is to know which partner owns the end customer relationship