Ted Glasnow

With cold email campaigns, do things that don’t scale to stand out

"This is one of the most common mistakes among new product teams when I ask "How does your product grow?" The answer is typically a long list of turbo boosts. It is typically because there is no hypothesis on what the growth engine is, and as a result they are compensating by trying to cobble together a lot of little things." - Brian Balfour... See more

Value metrics also bake growth directly into how you charge because as usage or the amount of value received goes up (and those are not the same thing), the customer pays more

To promote the diffusion of best-practices, Uber has very frequent summits that brought all distributed employees together

Customer.io’s alignment with the concepts behind product-led growth aligns them with a fast-growing sector of SaaS.

Because the early edges that some early digital marketers were able to exploit have been competed away, “old school” method are making a come back (direct mail)

companies grow primarily through four possible Growth Engines:

1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople