Ted Glasnow

Start-ups should avoid long-term contracts and bake in tiers that drive price down as your business scales

Lubricants...optimize the efficiency of your engine. There are three broad categories of lubricants:1) Conversion: Increasing the rate at which customers sign up for your product. This includes optimizing clickthrough rate on ads, the effectiveness of sales people, and increasing signup funnel conversion rates.2) Activation: Increasing the rate at... See more

Type of company: Paid-growth driven businesses; Most common North Star Metric: Growth efficiency

Flexport now assigns an account executive (responsible for revenue) and an account managers (responsible for NPS) to each customer

‍I believe [the positioning statement] exercise is not only pointless but potentially dangerous.