Ted Glasnow

I think reverse ETL is amazing. Don't get me wrong. But for me, it's like, "Oh, if you want to pull stuff in from your warehouse, you should either push it to them or we’ve built it in directly now. So you can just boot up a CRM on top of Calixa. Just connect your Snowflake. You can even easily push your custom objects to us.” We feel we can give a... See more

Value metrics also bake growth directly into how you charge because as usage or the amount of value received goes up (and those are not the same thing), the customer pays more

With less than $4M raised and $20M ARR, Customer.io has a 5x ARR/funding ratio

It’s a huge advantage to have a strong personal network in B2B, which you can also build by bringing on a connector investor or joining an incubator such as YC.

After launching an upgraded pricing tier in early 2018, Premium now brings in 44% of revenue

When it comes to hiring, the leaders of the start-up should interview every key hire as long as possible. This promotes cultural consistency

To pick a wedge, find a large market and then:1. Pick a very narrow (and very painful) problem2. Pick a very specific segment of people to solve that problem for

We’re the Switzerland of the ecosystem and we don’t have an end goal for using your data, it just flows through.