Ted Glasnow

When considering building a marketplace, there are many decisions you have to make upfront, particularly whether they want to own the infrastructure or partner with the best-in-class partner or provider. For example, if you were starting a marketplace four or five years ago, you probably were building a lot of this stuff yourself. But suppose I’m... See more

100% of product-led companies end up adding a sales team, if not going sales-led completely

[To source a supply of pros], we’ve used online ads, which has worked really well actually.

Customer.io is mainly focused on serving SMBs and startups

Since we’re seed investors, we’re looking for markets where significant dollars are flowing between businesses. These are often older, more established buying patterns where the innovation is launching the marketplace itself.

Every start-up has less resources than they need, so strategic planning is essential at all stages

The more complex and fragmented the market, the more likely you will have these many-to-many relationships, which get harder to manage without a software layer.