Ted Glasnow

A CMO is unnecessary until after Series B

Almost everyone starts by going aer VSBs or SMBs (aka startups)

"50% of executive hires at high-growth companies fail"

A wedge is simply a strategy to win a large market by initially capturing (1) a tiny part of a larger market or (2) a large part of a small adjacent market.

Globally, the latest numbers I've seen say something like 1% to 2% of all protein consumption is considered alternative protein.

[The Shopify app Store is] just not a great place to do distribution anymore. If you go on today, you’ll see Facebook and Google at the top, which doesn’t make sense if you want to improve app discoverability.

The more complex and fragmented the market, the more likely you will have these many-to-many relationships, which get harder to manage without a software layer.

Leadership (i.e. exec team, business unit leads) is responsible for 1)Developing an inspiring high-level vision and strategy2) Sharing a concrete goal for the period3) Making the final decision on what is prioritized and resourced