Ted Glasnow

[Shopify apps]  see us as a channel to then also enable connections to other ecommerce apps. With Zapier, those connections aren't going to be deep, so you can't enable as many use cases.

Almost everyone starts by going aer VSBs or SMBs (aka startups)

Consumer marketplaces thrive on high frequency, and B2B marketplaces need tons of volume. 

We see Notion mainly being used for more internal use cases than external. 

For product partnerships, focus on building features that make your value prop truly unique

We have a resource we’re updating constantly to give brands a sense of top tools in each layer of the stack.For automation on Alloy, we see a lot of recurring names like Gorgias and ReCharge, but also we’re usually the first to meet up and coming players as well

What to look for Pre-Product:

1) Visible excitement

2) People are willing to pay for it now

Every start-up has less resources than they need, so strategic planning is essential at all stages