Ted Glasnow

Everyone targets one (and max three) personas within an organization

you’ll first need to identify the two basic groups that will be involved in planning: the Leadership group and the individual Teams.

one consistent theme, long-term, will be that the lines between sales and success increasingly become blurred, because there's not much difference between a user who's free and a user who's been a paying customer for a while. Your job as a go-to-market team should be to help that user unlock value from the product and continue to realize new value... See more

Value metrics also bake growth directly into how you charge because as usage or the amount of value received goes up (and those are not the same thing), the customer pays more

When it comes to stategic planning, it is very important for leaders to write down and socialize priorities

Globally, the latest numbers I've seen say something like 1% to 2% of all protein consumption is considered alternative protein.

Within that overarching context, I think about this market as progressing in waves. We're on the tail end of wave one—wave one being this big resurgence, rebranding, or emergence of plant proteins.

‍I believe [the positioning statement] exercise is not only pointless but potentially dangerous.