Ted Glasnow

Here’s our template for developing Key Initiatives:1. Strategy2. List of key projects3. Expected timeline and impact4. Resources needed5. Risks and dependencies

Sunil has not found a way to make LinkedIn ads work. He thinks Google display ads give the most bang for your buck

After interviewing a ton of founders that have either been remote-first from the beginning or are shifting to remote-first, I found that one of the most important things is this default to async work, where documentation is just so critical. Everything needs to be well documented, shareable and discoverable within your team.

Because the early edges that some early digital marketers were able to exploit have been competed away, “old school” method are making a come back (direct mail)

In hindsight, Flexport should have invested in sales ops way earlier. Ben recommends a Sales COO position when the company starts to scale

For medium and established companies, we've focused more on the sales motion, in particular the bottoms-up product-led motion. What happens is you get inside a company, and the success team over there says, "Well, that's pretty cool." Then some sales leader says, "It'd be cool to have this one tool across the whole journey." And then the support... See more

Teams (i.e. cross-functional product teams) are responsible for:1) Developing execution plans that support the high-level strategy2) Highlighting gaps & risks with the final plan3) Committing to a goal, with a given level of resources

Every start-up has less resources than they need, so strategic planning is essential at all stages

You need to be able to draw insight and to structure that information such that people can then act on it. What is doing that? Today, transformation tools like dbt are doing that, if you take the lens of the data team really owning everything end-to-end, but I think also applications that are able to plug into the data warehouse, consume this raw... See more