Ted Glasnow

It helps to know what will get your negotiating partner a promotion to determine if they are actually interested in doing a deal

companies grow primarily through four possible Growth Engines:1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople.

There are two additional types of growth engines that we’ve seen — Partnerships... See more

 90% of Flexport’s revenue originated fro outbound sales

"In the early days at Thumbtack, so much of our growth was coming from SEO that it made sense for it to dominate our growth roadmap. We spent disproportionate time generating content, earning links, and optimizing conversion on SEO landing pages. Over time, however, it became clear that we were running into diminishing returns from these efforts,... See more

Hire before the problem arises. Planning allows for the anticipation of problems

There are so many ways to purchase B2B leads that once you nail product marketing to differentiate your offering, you are on your way to success

A wedge seems most essential when you’re going after a market that is (1) entrenched or (2) crowded. When it’s hard to break in head-on.