Ted Glasnow

[To source a supply of pros], we’ve used online ads, which has worked really well actually.

In order confirm team buy in, leaders should focus on 3 goals:

1. Share the integrated plan with Team leaders2. Make final tweaks based on their input3. Commit and share widely

You can’t expect the organization to “just know” how to pull together a quarterly plan. Working without an agreed-upon framework can often be a recipe for disaster. 

The 5 Components of Positioning: 1) Competitive Alternatives 2) Differentiated “Features” or “Capabilities” 3) Value for customers 4) Target Customer Segmentation 5) Market Category

‍I believe [the positioning statement] exercise is not only pointless but potentially dangerous.

The most successful companies optimize monetization in some manner every quarter.

The same components that help a car drive faster are also the components of your Growth Model:⚙️ The (Growth) EngineSelf-sustaining growth loops that drive most of your growth (e.g. virality, performance marketing, content, and sales).💥 Turbo boostsOne-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads).�... See more

We have a resource we’re updating constantly to give brands a sense of top tools in each layer of the stack.For automation on Alloy, we see a lot of recurring names like Gorgias and ReCharge, but also we’re usually the first to meet up and coming players as well