Ted Glasnow

We’re the Switzerland of the ecosystem and we don’t have an end goal for using your data, it just flows through.

Start-ups should avoid long-term contracts and bake in tiers that drive price down as your business scales

companies grow primarily through four possible Growth Engines:1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople.

There are two additional types of growth engines that we’ve seen — Partnerships... See more

The 5 Components of Positioning: 1) Competitive Alternatives 2) Differentiated “Features” or “Capabilities” 3) Value for customers 4) Target Customer Segmentation 5) Market Category

What to look for Post-Product:

1) Retention: Users stick around 2) Surveys: Users say they’d be very disappointed if your product went away 3) Exponential organic growth 4) Cost-efficient growth 5) CAC < LTV 6) Customers clamor for your product 7) People are using it even when it’s broken

Positioning is like context-setting for products. It’s a bit like the opening scene of a movie.