Ted Glasnow

Here’s our template for developing Key Initiatives:1. Strategy2. List of key projects3. Expected timeline and impact4. Resources needed5. Risks and dependencies

companies grow primarily through four possible Growth Engines:1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople.

There are two additional types of growth engines that we’ve seen — Partnerships... See more

It helps to know what will get your negotiating partner a promotion to determine if they are actually interested in doing a deal

Start-ups should avoid long-term contracts and bake in tiers that drive price down as your business scales

Type of company: Products that differentiate on experience; Most common North Star Metric: User experience

To pick a wedge, find a large market and then:1. Pick a very narrow (and very painful) problem2. Pick a very specific segment of people to solve that problem for

Lubricants...optimize the efficiency of your engine. There are three broad categories of lubricants:1) Conversion: Increasing the rate at which customers sign up for your product. This includes optimizing clickthrough rate on ads, the effectiveness of sales people, and increasing signup funnel conversion rates.2) Activation: Increasing the rate at... See more