Ted Glasnow

The same components that help a car drive faster are also the components of your Growth Model:⚙️ The (Growth) EngineSelf-sustaining growth loops that drive most of your growth (e.g. virality, performance marketing, content, and sales).💥 Turbo boostsOne-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads).💧... See more

Globally, the latest numbers I've seen say something like 1% to 2% of all protein consumption is considered alternative protein.

It took Customer.io 10 months to get from $50K to $100K MRR

In order confirm team buy in, leaders should focus on 3 goals:

1. Share the integrated plan with Team leaders2. Make final tweaks based on their input3. Commit and share widely

A wedge gives a startup a number of advantages over its competition—primarily driven by having a narrower, more precise focus: 1) With a more focused value prop, your pitch and sales process become quicker and easier, which drives more revenue that you can reinvest in growth and the product 2) With more customers, you can more quickly build social... See more

Consumer marketing is way harder

The key to effective planning? Debate vigorously, but unite.

The framework is made up of four steps:1. Context: Leadership shares a high-level strategy with Teams2. Plans: Teams respond with proposed plans3. Integration: Leadership integrates into a single plan, and shares with Teams4. Buy-in: Teams make final tweaks, confirm buy-in, and get rolling