Ted Glasnow

Start-ups should avoid long-term contracts and bake in tiers that drive price down as your business scales

"This is one of the most common mistakes among new product teams when I ask "How does your product grow?" The answer is typically a long list of turbo boosts. It is typically because there is no hypothesis on what the growth engine is, and as a result they are compensating by trying to cobble together a lot of little things." - Brian Balfour... See more

‍I believe [the positioning statement] exercise is not only pointless but potentially dangerous.

Almost everyone starts by going aer VSBs or SMBs (aka startups)

Another way to think about [expanding a company into an adjacent market] is, will this new offering contribute back to your growth function. Let's say that for a marketplace, growth is a function of GMV, take rate, frequency of orders, size of orders, AOV, all that stuff. The new product offering should have a neutral to positive impact on those... See more

The same components that help a car drive faster are also the components of your Growth Model:⚙️ The (Growth) EngineSelf-sustaining growth loops that drive most of your growth (e.g. virality, performance marketing, content, and sales).💥 Turbo boostsOne-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads).💧... See more

The world is moving away from this rigid kind of sales process to more of a buyer-centric motion.

our game is to be the connective tissue and the one API for the ecommerce ecosystem

Journey is building a consumer-grade B2B product that reinvents how storytelling is done in the 21st century. By changing the make up of what a presentation is and how it is consumed, this leads to less time wasted in live meetings.