Ted Glasnow

 In our process growing Fy protein, we use 99% less land, 99% less water, and 94% less greenhouse gases than traditional beef production.

5. Strategic pillars - Three to five key bets that the company needs to make

Don’t hire marketing unicorns to solve all your marketing problems. Test channels, find ones that work, and hire a junior marketer with experience in those specific channels

We're pre-launch, and at this point, we have a focus on the supply side, so we're talking with pros. We've onboarded about 50 since June, and they span all the trades. 

Wave two, which we're entering now—and Fy is very much a part of this—is broadly fermented proteins.

In the beginning, the actual number you're charging isn't that important.

Type of company: Freemium team-based B2B products; Most common North Star Metric: Engagement and/or customer growth