Ted Glasnow

Hire before the problem arises. Planning allows for the anticipation of problems

The efficacy of any marketing tactic comes down to data, creative, and logistics 

a good wedge:

1. Is narrow and focused—solves a very specic problem, for a specic group, extremely well2. Builds momentum—can be sold quickly and keeps customers coming back3. Naturally extends into a much bigger opportunity—more product, more revenue,more users4. Avoids competition—the whole point is to give you an easier path5. Is hard to... See more

Here’s our template for developing Key Initiatives:1. Strategy2. List of key projects3. Expected timeline and impact4. Resources needed5. Risks and dependencies

The keys to closing a key executive hire are 1) showing effort and commitment 2) understanding non-professional dynamics, like family and personal determinants 3) when they are ready to sign be relentless about decision timing

Something that I've done in past jobs and would do is try to map out expansion over time: Who is the first user? Who did they invite? Then who did those people invite?