Ted Glasnow

What matters much more is two other questions: 1) Your value metric 2) Your ideal customer profiles and segments

Michael Porter...found that there are only tow paths to winning a market.

1. Operational effectiveness : Performing activities better than rivals 2. Differentiating: Performing activities differently, or performing different activities, thanrivals

Something that I've done in past jobs and would do is try to map out expansion over time: Who is the first user? Who did they invite? Then who did those people invite?

Jim Collins...shares a different approach for identifying your wheel...for larger corporations:

1. Create a list of significant replicable successes your company has achieved 2. Compile a list of failures and disappointments 3. Compare the successes to the disappointments and ask, “What do these successes and disappointments tell us about the... See more

1) Over-communicate 2) Set realistic expectations3) Be proactive4) Prioritize + communicate5) Do great work

‍I believe [the positioning statement] exercise is not only pointless but potentially dangerous.

You’re missing out on that revenue by charging a flat monthly fee. 

We see Notion mainly being used for more internal use cases than external. 

With less than $4M raised and $20M ARR, Customer.io has a 5x ARR/funding ratio