Ted Glasnow

The key to effective planning? Debate vigorously, but unite.

"This is one of the most common mistakes among new product teams when I ask "How does your product grow?" The answer is typically a long list of turbo boosts. It is typically because there is no hypothesis on what the growth engine is, and as a result they are compensating by trying to cobble together a lot of little things." - Brian Balfour... See more

Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels

In the early days of Figma, we talked with practically every designer we knew. In search of more feedback, we turned to Twitter which I realized we could use to determine the most influential designers. After getting the data, I further filtered the list to people that were personally inspirational to me. Then I cold emailed / found introductions... See more

Consumer marketplaces thrive on high frequency, and B2B marketplaces need tons of volume. 

When leadership share the integrated plan, they have 3 jobs: 1) Prioritize: Decide which projects and teams are being funded2) Allocate: Distribute resources and targets3) Integrate: Tie everything together into a cohesive company strategy

- Ben learned more from interviewing executive candidates than anything else 

Dozens of aspects of your business influence your price, and how effectively it converts customers:1) The segment and vertical you are targeting: You can go upmarket to customers who have higher willingness to pay, shift to a vertical that sees more value in your offering, or even change the ideal customer profile entirely.2 ) Your product,... See more