Ted Glasnow

the third wave beyond that – and it's not totally mutually exclusive—is the cellular agriculture wave. It's a little bit of a different animal, pun intended, because cellular agriculture is intending to recreate animal tissue in a lab. 

It’s a huge advantage to have a strong personal network in B2B, which you can also build by bringing on a connector investor or joining an incubator such as YC.

Type of company: Consumer subscription products; Most common North Star Metric: Engagement or customer growth

Turbo Boosts...include things like:1) PR2) Events3) Brand marketing campaigns

Teams (i.e. cross-functional product teams) are responsible for:1) Developing execution plans that support the high-level strategy2) Highlighting gaps & risks with the final plan3) Committing to a goal, with a given level of resources

it's hard, as Salesforce, to re-architect your entire platform to be built on top of this notion of a cloud data warehouse, especially when all these other vendors have already built tools on top of your own platform. I'm not sure how you go from point A to point B there. 

The intensity of the pull is a factor of the fit (how good your product is at solving the user’s problem) AND initial market size (is it niche or broad).

[To source a supply of pros], we’ve used online ads, which has worked really well actually.