Ted Glasnow

Consider other actors, beside the end customer, that influence the purchase the decision when discovering potential marketing channels

A CMO is unnecessary until after Series B

There are so many ways to purchase B2B leads that once you nail product marketing to differentiate your offering, you are on your way to success

Globally, the latest numbers I've seen say something like 1% to 2% of all protein consumption is considered alternative protein.

Type of company: Paid-growth driven businesses; Most common North Star Metric: Growth efficiency

a good wedge:

1. Is narrow and focused—solves a very specic problem, for a specic group, extremely well2. Builds momentum—can be sold quickly and keeps customers coming back3. Naturally extends into a much bigger opportunity—more product, more revenue,more users4. Avoids competition—the whole point is to give you an easier path5. Is hard to... See more

Customer.io was at $1.67M of MRR from 2,100 monthly paying customers as of March.