Ted Glasnow

The 5 Components of Positioning: 1) Competitive Alternatives 2) Differentiated “Features” or “Capabilities” 3) Value for customers 4) Target Customer Segmentation 5) Market Category

100% of product-led companies end up adding a sales team, if not going sales-led completely

Customer.io was at $1.67M of MRR from 2,100 monthly paying customers as of March.

Materials and supplies and tools are an obvious [monetization opportunity]. If we can tell you, "Here's what you need for the project; you've got that buy now button. It all shows up Friday. You're ready to work on Saturday,” then everyone's happy. We don't need to do all the fulfillment ourselves—we can start off using a Home Depot API. We get 5%... See more

"Most mistakes in growth are using the wrong growth method at the wrong time. You can think about where your product is on the S-curve of growth to understand where you should be focused. Transitioning to each stage gracefully is what separates great growth teams from the average." - Casey Winters, CPO @ Eventbrite

Our process, for example, is very resource light, we can put assets anywhere in the world, it can be close to the end source of demand or production. We're less reliant on a lot of the upstream inputs or agricultural processes, and that probably extends to a lot of these fermentation technologies.

Customer.io’s dev focus makes Twilio both a potential competitor and acquirer

Flexport is a “hot swap” product, meaning it’s growth model is replacing existing, technologically-similar solutions in a low NPS industry. This means that their only moat is customer happiness