Ted Glasnow
@tedglasnow
Ted Glasnow
Start-ups should avoid long-term contracts and bake in tiers that drive price down as your business scales
Erik Torenberg • Cristina Cordova (ex Head of Platform & Partnerships at Notion)
It’s a huge advantage to have a strong personal network in B2B, which you can also build by bringing on a connector investor or joining an incubator such as YC.
Jan-Erik Asplund • PLG-focused VC on the sales and marketing strategies of product-led teams
Customer.io’s dev focus makes Twilio both a potential competitor and acquirer
Jan-Erik Asplund • Customer.io: The $400M HubSpot of Product-Led Growth
A CMO is unnecessary until after Series B
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
[Journey] is bridging the gap between a static PDF and a phone call with a new medium that includes all forms of content in one interactive experience akin to a personalized website purpose built for sales.
Sacra • Brendan Weitz, co-founder of Journey, on building the Webflow for sales
We look at [the taxonomy of B2B marketplaces] in a couple of different ways. High-level, there are aggregators, managed marketplaces, channel marketplaces, vertical SaaS-enabled marketplaces, and then tech-enabled brokerages.
Sacra • Ameet Shah, partner at Golden Ventures, on the economics of vertical SaaS marketplaces
I don't know if I've ever talked to anyone that says, “I want to spend more time on the phone with the salesperson and less time actually touching, feeling, trying the product.” It's no surprise that we're moving in this direction, and companies that don't catch on are going to be left behind. What buyers want is to see the product, try the... See more