Something like 20% of homeowners are digital natives, and yet the one store we still go to is Home Depot. This is something that it’s not obvious you can bring online, but you can.
The intensity of the pull is a factor of the fit (how good your product is at solving the user’s problem) AND initial market size (is it niche or broad).
[Shopify apps] see us as a channel to then also enable connections to other ecommerce apps. With Zapier, those connections aren't going to be deep, so you can't enable as many use cases.
We're pre-launch, and at this point, we have a focus on the supply side, so we're talking with pros. We've onboarded about 50 since June, and they span all the trades.