Ted Glasnow

A wedge is simply a strategy to win a large market by initially capturing (1) a tiny part of a larger market or (2) a large part of a small adjacent market.

Leadership (i.e. exec team, business unit leads) is responsible for 1)Developing an inspiring high-level vision and strategy2) Sharing a concrete goal for the period3) Making the final decision on what is prioritized and resourced

A growth challenge for the company is that marketing and growth teams can become less technical with growth

The key to effective planning? Debate vigorously, but unite.