Ted Glasnow

Home improvement is...almost a $500 billion market. $250 billion of that is home center sales...About half of that is probably pros or semi-pros directly. The other half is homeowners, small business owners, and folks that would be in our market... the scope of what we can do there—with 20% of homeowners being digital natives now—is probably a $10... See more

Tapping your personal network is even more important if you need to “sell” your product (i.e. not going bottom-up), likely because early customers need to have a reason to trust you.

Our argument is that fermentation has been around for centuries, that's where beer and wine and bread come from. But there is something about the fact that, on our label, we're called “a nutritional fungi protein.” 

Type of company: Marketplaces and platforms; Most common North Star Metric: Consumption growth

If demand can only buy more from the supply side once they sell the goods because of balance sheet limitations, then payment terms are really important.

"This is one of the most common mistakes among new product teams when I ask "How does your product grow?" The answer is typically a long list of turbo boosts. It is typically because there is no hypothesis on what the growth engine is, and as a result they are compensating by trying to cobble together a lot of little things." - Brian Balfour... See more

Consumer marketplaces thrive on high frequency, and B2B marketplaces need tons of volume.