Ted Glasnow

Positioning is like context-setting for products. It’s a bit like the opening scene of a movie.

It's...not just unions, but the municipalities, the planners, the permitting offices, the inspectors, the cities. They're all going to have an opinion and a view on us. We'll be under the radar for a little bit, of course.

As you work from category 1 to 3, you usually have more leverage in 3 than 1. In general, however, most start-ups are negotiate from a low-leverage position

Journey is building a consumer-grade B2B product that reinvents how storytelling is done in the 21st century. By changing the make up of what a presentation is and how it is consumed, this leads to less time wasted in live meetings.

Sunil has not found a way to make LinkedIn ads work. He thinks Google display ads give the most bang for your buck

The versatility of mycoproteins really allows companies to play in different arenas. Not only dairy alternatives and meat alternatives, but the neutral flavor profile allows it to go in lots of different directions. Like seafood applications, or turning it into a powder or a protein isolate, and then putting that into baking or snacking products. A... See more

‍I believe [the positioning statement] exercise is not only pointless but potentially dangerous.

To advance your career as a marketer, it pays to become a specialists in one channel

Start-ups should avoid long-term contracts and bake in tiers that drive price down as your business scales