Ted Glasnow

Turbo Boosts...include things like:1) PR2) Events3) Brand marketing campaigns

Getting press is rarely the way to get started

Trade schools aren't pumping out as many professionals, and older ones are retiring because their bodies can only do it for so much longer. This gives them access to work from home, like the rest of us have.

Our argument is that fermentation has been around for centuries, that's where beer and wine and bread come from. But there is something about the fact that, on our label, we're called “a nutritional fungi protein.” 

Almost everyone starts by going aer VSBs or SMBs (aka startups)

There's a future world where it will be relatively common for brands to not only potentially be required to, but on their own accord, put on labels or on their website, or just generally be more transparent about their environmental footprints. 

Something like 20% of homeowners are digital natives, and yet the one store we still go to is Home Depot. This is something that it’s not obvious you can bring online, but you can.

Materials and supplies and tools are an obvious [monetization opportunity]. If we can tell you, "Here's what you need for the project; you've got that buy now button. It all shows up Friday. You're ready to work on Saturday,” then everyone's happy. We don't need to do all the fulfillment ourselves—we can start off using a Home Depot API. We get 5%... See more

Hire slow, fire fast