Ted Glasnow

When considering building a marketplace, there are many decisions you have to make upfront, particularly whether they want to own the infrastructure or partner with the best-in-class partner or provider. For example, if you were starting a marketplace four or five years ago, you probably were building a lot of this stuff yourself. But suppose I’m... See more

Customer.io was at $1.67M of MRR from 2,100 monthly paying customers as of March.

companies grow primarily through four possible Growth Engines:1) Performance marketing: FB, AdWords, TV, etc.2) Virality: Word-of-mouth, referrals, inviting friends, etc.3) Content: SEO, shareable videos, or newsletters, etc.4) Sales: Outbound (and inbound) salespeople.

There are two additional types of growth engines that we’ve seen — Partnerships... See more

We've learned over the years that B2B marketplaces are poorly positioned to own customer support on behalf of supply and demand, given the complexity of what follows a transaction.

To pick a wedge, find a large market and then:1. Pick a very narrow (and very painful) problem2. Pick a very specific segment of people to solve that problem for

What matters much more is two other questions: 1) Your value metric 2) Your ideal customer profiles and segments

After interviewing a ton of founders that have either been remote-first from the beginning or are shifting to remote-first, I found that one of the most important things is this default to async work, where documentation is just so critical. Everything needs to be well documented, shareable and discoverable within your team.

Teams (i.e. cross-functional product teams) are responsible for:1) Developing execution plans that support the high-level strategy2) Highlighting gaps & risks with the final plan3) Committing to a goal, with a given level of resources

The most important thing is B2B sales is list construction