Ted Glasnow

Consumer marketing is way harder

Every start-up has less resources than they need, so strategic planning is essential at all stages

If you get everything else wrong in pricing, but you get your value metric right, you'll do ok.

Michael Porter...found that there are only tow paths to winning a market.

1. Operational effectiveness : Performing activities better than rivals 2. Differentiating: Performing activities differently, or performing different activities, thanrivals

Don’t hire marketing unicorns to solve all your marketing problems. Test channels, find ones that work, and hire a junior marketer with experience in those specific channels

Our chief scientific officer emeritus, Mark Kozubal...stumbled across a unique filamentous fungal microorganism that had a lot of really unique properties, including being 50% protein by dry weight, a natural filamentous texture, and the ability to grow super efficiently.... It's a super versatile protein that can be used as a textured biomass,... See more