Ted Glasnow

Sales-led companies oen add a bottom-up self-serve product, primarily to drive lead gen

It took Customer.io 10 months to get from $50K to $100K MRR

We look at [the taxonomy of B2B marketplaces] in a couple of different ways. High-level, there are aggregators, managed marketplaces, channel marketplaces, vertical SaaS-enabled marketplaces, and then tech-enabled brokerages.

Everyone moves upmarket—few go the other direction

you’ll first need to identify the two basic groups that will be involved in planning: the Leadership group and the individual Teams.

Dozens of aspects of your business influence your price, and how effectively it converts customers:1) The segment and vertical you are targeting: You can go upmarket to customers who have higher willingness to pay, shift to a vertical that sees more value in your offering, or even change the ideal customer profile entirely.2 ) Your product, positio... See more