Ted Glasnow

Since we’re seed investors, we’re looking for markets where significant dollars are flowing between businesses. These are often older, more established buying patterns where the innovation is launching the marketplace itself.

Type of company: Marketplaces and platforms; Most common North Star Metric: Consumption growth

When considering building a marketplace, there are many decisions you have to make upfront, particularly whether they want to own the infrastructure or partner with the best-in-class partner or provider. For example, if you were starting a marketplace four or five years ago, you probably were building a lot of this stuff yourself. But suppose I’m... See more

1) Start negotiations early 2) Mine for intel during interviews 3) Don’t give in to the pressure 4) Skip past recruiters at FAANG 5) Read between the lines 6) Learn the startup playbook 7) Win hearts and minds 8) Get relevant data 9) Compare offers thoroughly 10) Advocate for yourself

We believe the future of B2B marketplaces starts with vertical SaaS solutions. These initially look like software-enabled workflows that streamline operational inefficiencies between supply and demand, making online transactions possible where previously they may not have been. 

Teams (i.e. cross-functional product teams) are responsible for:1) Developing execution plans that support the high-level strategy2) Highlighting gaps & risks with the final plan3) Committing to a goal, with a given level of resources

A product without a monetization plan is a feature, not a company