Ted Glasnow

Type of company: Consumer subscription products; Most common North Star Metric: Engagement or customer growth

Positioning is like context-setting for products. It’s a bit like the opening scene of a movie.

The increased financialization of start-ups have led to CFO focusing on fundraising and M&A, so the responsibilities of a CBO are split between the CEO and CFO

Our argument is that fermentation has been around for centuries, that's where beer and wine and bread come from. But there is something about the fact that, on our label, we're called “a nutritional fungi protein.” 

Hire before the problem arises. Planning allows for the anticipation of problems

We have a resource we’re updating constantly to give brands a sense of top tools in each layer of the stack.For automation on Alloy, we see a lot of recurring names like Gorgias and ReCharge, but also we’re usually the first to meet up and coming players as well