Customer.io: The $400M HubSpot of Product-Led Growth

Customer.io’s dev focus makes Twilio both a potential competitor and acquirer

Customer.io’s alignment with the concepts behind product-led growth aligns them with a fast-growing sector of SaaS.

After launching an upgraded pricing tier in early 2018, Premium now brings in 44% of revenue

A growth challenge for the company is that marketing and growth teams can become less technical with growth

Setting up Customer.io requires significant upfront and ongoing investments of developer time

Customer.io is mainly focused on serving SMBs and startups

Customer.io’s 131% net dollar retention is comparable to Front (137%) and in the top quartile of IPO’ing companies

Gross MRR churn is at 0.66% while net MRR churn is negative at -3.23%

With less than $4M raised and $20M ARR, Customer.io has a 5x ARR/funding ratio